All Trades
Sterling ApplianceQ4 2025

Purpose-built for independent appliance repair technicians

Same-day booking. Warranty calls. Part orders. Your agents handle the scheduling chaos.

Sterling Appliance Repair gives independent appliance technicians a full AI team — lead qualification by appliance type and brand, same-day dispatch optimization, part order tracking, and manufacturer warranty service management — built for the fast-turnaround appliance business.

38%

Avg. first-call completion rate for appliance repair

2.5

Avg. trips per job for complex repairs

5 days

Avg. part delivery time, delaying job completion

60%

Of customers will call a competitor if you don't answer

You're a skilled technician, not a logistics coordinator. Stop juggling part orders and warranty calls.

Same-day scheduling chaos

A Sub-Zero fridge is down and a Bosch dishwasher is leaking. You have to diagnose, check for parts, and schedule both, all while on another job. The complexity of brands and parts makes same-day service a nightmare.

Part delays creating angry callbacks

You diagnosed the issue, but the control board is on backorder for 2 weeks. The customer calls daily for updates, frustrated. You spend more time managing their anxiety than fixing appliances.

Warranty billing double-work

You completed a warranty repair for LG. Now you have to submit a claim through their portal, using their specific codes, and wait 60 days to get paid, separate from your normal invoicing. It's a whole second job.

No follow-up on past repairs

You replaced a belt on a Maytag dryer 12 months ago. A simple reminder to clean the vents could prevent a future fire and generate a new service call. But you have no system to track or act on it.

AGENT SPOTLIGHT

See your agents in action.

Front Desk Agent

Qualify every call, by brand and model, instantly.

A customer calls about a 'broken fridge.' Your agent asks for the brand and model, determines it's a Samsung with a known ice maker issue, checks your van's stock for the part, and books a high-probability, one-visit repair call. All in 90 seconds.

Parts Tracker Agent

Order parts and update customers automatically.

You finish a diagnostic and voice-note the required part: 'Whirlpool WPW10503278 control board.' The agent finds the best price from your suppliers, orders it, and texts the customer an ETA. When the part ships, it sends another update. No more angry 'where is my part?' calls.

Dispatch Brain

Optimize your route based on parts and proximity.

You have three calls scheduled, but the part for the second job just arrived. The Dispatch Brain re-orders your route to put that job first, minimizing drive time and ensuring you have the right parts for each stop. It turns a 3-trip day into a 1-trip day.

YOUR AI TEAM

6 agents. Built for appliance technicians.

Front Desk Agent

Answers calls 24/7. Knows the difference between a simple GE dishwasher leak and a complex Viking range ignition failure. Qualifies by brand, model, and symptoms. Checks for warranty status. Books the diagnostic call and collects the service fee upfront.

Dispatch Brain

Builds your daily schedule based on technician availability, part stock, and customer location. When a part arrives, it automatically moves that job up in the queue. Optimizes routes to minimize drive time between warranty and COD calls.

Parts Tracker Agent

Takes your voice memo from the job site (e.g., 'Need a new drain pump for a Bosch SHX878WD5N') and sources the part from your preferred vendors (Marcone, Reliable Parts). Places the order and tracks it, automatically updating the customer and the job ticket.

Collections Agent

Separates customer-paid invoices from manufacturer warranty claims. Sends digital invoices with payment links for service fees and COD repairs. Submits warranty claims through manufacturer portals with the correct claim codes and documentation. Follows up on both until they are paid.

Reputation Agent

Sends a review request two hours after a customer's appliance is back up and running. Monitors your Google and Yelp profiles for new reviews. Drafts responses that mention the specific appliance repaired (e.g., 'Glad we could get your Sub-Zero fridge cooling again!').

Marketing Agent

Tracks the age of every repair. At the 12-month mark, it sends a friendly, automated text or email offering a preventative maintenance check-up (e.g., 'Time for a dryer vent cleaning!' or 'Let's descale your tankless water heater.').

PRICE BOOK

Pre-loaded. Customizable. Ready to quote.

Your appliance repair price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.

ServicePrice Range
Service Call / Diagnostic Fee$95 – $150
Refrigerator Repair (e.g., Compressor)$400 – $1,200
Dishwasher Repair (e.g., Drain Pump)$250 – $500
Oven/Range Repair (e.g., Igniter)$200 – $450
Washing Machine Repair (e.g., Belt)$200 – $400
Dryer Repair (e.g., Heating Element)$225 – $450
Microwave Repair (e.g., Magnetron)$150 – $350
Garbage Disposal Replacement$250 – $450
Ice Maker Repair$250 – $500
Dryer Vent Cleaning$125 – $250
Control Board Replacement$350 – $800
Tankless Water Heater Descaling$200 – $400

12+ items pre-loaded. Fully customizable.

ROI CALCULATOR

See what Sterling saves appliance repairs

Enter your numbers below to see projected annual savings.

Your business today

Adjust the sliders to match your situation

techs

Number of technicians in the field

/week

Calls that go to voicemail or are missed

Typical revenue per completed job

%

Percentage of quotes you currently follow up on

hrs/wk

Time spent on scheduling, invoicing, follow-ups

Projected annual benefit
$102,536
2,758% monthly ROI
Pays for itself in 1 days
Captured leads/mo
29 leads

$4,567/mo in new revenue

Hours saved/week
8 hrs

$20,300/yr value

Collections improved
$486/mo

$5,832/yr recovered

Extra quotes closed
4/mo

$1,800/mo revenue

Sterling Growth plan
$299/mo
Monthly benefit
$8,545/mo
CostNet benefit

Frequently asked questions

Can the agent tell the difference between a warranty call and a customer-pay job?

Yes. It asks for the appliance purchase date during intake. If it's under a year, it flags it as a potential warranty job and can even check against brand warranty databases you connect.

How does the Parts Tracker Agent know which supplier to use?

You can set a priority list of your preferred suppliers (e.g., Marcone, Reliable Parts, RepairClinic). The agent checks stock and pricing from your top choice first before moving down the list.

Can I give my technicians a view of their parts and schedule?

Yes. Each technician gets a mobile view showing their daily route, job details, and a list of parts currently on their truck, ensuring they are prepared for each stop.

Does it handle the specific claim submission process for brands like LG or Samsung?

Yes. You can create templates for warranty claims for each major manufacturer, and the Collections Agent will use these to submit claims through their respective online portals.

What happens if a customer calls about a brand I don't service?

You can define the brands you service. If a customer calls about an unsupported brand, the agent can politely inform them and even refer them to another company you trust.

Does it sync with my Google Calendar?

Yes, it offers two-way sync. The agent sees your real-time availability for booking and automatically adds all confirmed service calls to your calendar.

Can I import my existing customer and service history?

Yes. You can import your customer list and past job history via a CSV file. This helps the Marketing Agent schedule relevant follow-ups from day one.

How is this different from a standard scheduling app?

Standard schedulers just book appointments. Sterling manages the entire appliance repair lifecycle: qualifying by brand, tracking parts, managing warranty claims, and generating future business from past repairs.

Is there a mobile app for me to manage things?

Sterling works as a Progressive Web App (PWA) on any device. It gives you full access to your business from your phone or tablet without needing to download anything from an app store.

How long does it take to get set up?

You can be live in about 30 minutes. Connect your calendar, set up your service brands and price book, and your agents are ready to start answering calls.

Stop letting part orders and warranty calls run your day.

Sterling Appliance Repair gives you an AI-powered back office that handles the chaos, so you can focus on what you do best: fixing appliances.