Now live — the first AI back office built for cabinet & millwork shops
Stop sanding. Start scaling.
Sterling Crew gives 1–15 person cabinet and millwork shops a 24/7 AI team — front desk, estimator, dispatcher, and collector — that answers calls, sends quotes, and chases payments so you can focus on the craft.
Avg missed call rate for custom woodshops
Avg value of a custom kitchen lead lost to a missed call
Avg time to first lead response with Sterling
Time to get agents live from sign-up
You're a master craftsman. You shouldn't also have to be a project manager, estimator, and collections department.
Quotes buried in sawdust
A homeowner called about a full kitchen remodel while you were running the CNC. They hired the competitor who answered. That's a $15,000 project you never saw.
Drawings stuck in approval
You sent 8 sets of shop drawings last month. Four are still waiting for client sign-off. Most of those clients will go with a faster shop by week's end. You just didn't know.
Evenings on CAD, not with family
You finished a full-day install at 5pm. By 8pm you're still at the kitchen table, tweaking a design in SketchUp and chasing an invoice from three weeks ago.
Your competitor is winning on Houzz
The millwork shop two towns over has 150 Houzz reviews. You have 12. When someone searches 'custom cabinets near me,' they're not even finding you.
AGENT SPOTLIGHT
See your agents in action.
Never miss a lead for a custom built-in again
A homeowner texts about a custom library wall at 11:30 AM while you're on an install. The agent identifies it's a qualified residential project, asks the right questions (dimensions, material, finish), checks your calendar, and texts back a booking confirmation for a consultation — before you've even packed up your tools.
Voice-describe the job. Get a quote in 3 minutes.
You finish a site measure for a commercial reception desk. On the way to your truck you record a 45-second voice note: 'L-shaped desk, 8 feet by 6 feet, waterfall edge, walnut veneer, three pencil drawers.' The agent transcribes it, pulls your labor rates and material costs, calculates the shop time, and sends you a formatted quote for review. You approve it with one tap.
Keep the shop and the field in perfect sync.
It's Monday morning. The agent has already built your weekly schedule, assigning jobs to your top installers based on skill and availability. It sends each team member a daily briefing with their schedule, addresses, and links to the shop drawings. If a client cancels an install, it checks your waitlist for a nearby job and proposes a replacement.
YOUR AI TEAM
6 agents. Built for cabinet makers.
Front Desk Agent
Answers every inquiry 24/7 — calls, texts, and website chats. Knows the difference between a simple cabinet refacing and a full custom kitchen. Qualifies the job type, collects the address, checks your calendar, and books the consultation. Detects high-value keywords like 'architect,' 'designer,' or 'new construction' and escalates immediately.
Quoting Agent
Builds itemized millwork estimates from your price book — custom kitchens, vanities, built-ins, reception desks. Takes a voice memo from your site visit and turns it into a formatted PDF quote with materials, labor, shop time, and tax. Follows up at day 2, day 5, and day 10 until it gets a yes or no.
Dispatch Brain
Builds your daily route for installs and deliveries, factoring in job duration and drive time between sites. Sends each installer a morning briefing with their schedule and addresses. If a customer cancels, it checks your waitlist for a nearby backfill job and proposes a replacement.
Collections Agent
Auto-generates the invoice the moment a job is marked complete. Sends via email and text with a Stripe payment link. Follows up politely at 7, 14, and 30 days if unpaid. Escalates to you with a full context note — never makes you look bad, never sounds aggressive.
Reputation Agent
Sends a review request 2 hours after project completion — when satisfaction is highest. Monitors your Google and Houzz listings daily for new reviews. Drafts responses for your approval. If a customer expresses a complaint before leaving a review, it holds the review request and alerts you immediately.
Marketing Agent
Watches your calendar for slow weeks 10 days out. If capacity drops below your threshold, drafts a reactivation campaign to past clients — seasonal offers like mudroom built-ins before winter, or outdoor kitchen cabinets in spring. Sends you the draft. You approve it in one tap.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your cabinet & millwork price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
12+ items pre-loaded. Fully customizable.
See what Sterling saves cabinet & millworks
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
Can the Front Desk Agent tell a small vanity job from a full kitchen remodel?
Yes. It uses your configured service taxonomy to classify jobs by type and value, and escalates or auto-books based on your thresholds.
Can the Quoting Agent handle voice memos from job sites?
Yes. Record a voice note describing the scope, and the agent transcribes it and builds a structured quote from your price book automatically.
How does it handle change orders mid-project?
The agent can log change orders, update the total project cost, and send the revised quote to the client for approval, creating a clear digital paper trail.
Does it track material inventory?
While not a full inventory management system, the Quoting Agent can track material usage per job, giving you a clearer picture of your costs and most-used materials.
Can I set different autonomy levels per agent?
Yes. Each agent has a configurable autonomy setting — from 'auto-approve everything' to 'ask me before every action.' Most owners start with auto-booking for consultations and approval-required for quotes over $X.
Does it sync with my Google Calendar?
Yes, two-way sync. The agent knows your real availability when booking jobs and adds every new booking to your calendar automatically.
Can my installers use it on their phones?
Yes. Installers get a mobile-first view: their daily schedule, job details, photo upload, and mark-complete. Works as a PWA — no app store install required.
How is this different from a big ERP system?
ERPs are built for large-scale manufacturing with enterprise complexity and pricing. Sterling is purpose-built for 1–15 person custom shops, with AI agents that do the work instead of organizing it — and you're live in 30 minutes, not 6 weeks.
Can I import my existing client list?
Yes. CSV import with column mapping. Most cabinet shops are fully imported in under 10 minutes.
Is there a free trial?
Yes. 14-day free trial, full access, no credit card required.
Your next kitchen remodel lead is calling right now.
Sterling Crew answers it, qualifies it, books it, quotes it, and collects the payment. You just do the work you're great at.