Stop sanding. Start scaling.
Sterling Crew gives 1–15 person cabinet and millwork shops a 24/7 AI team — front desk, estimator, dispatcher, and collector — that answers calls, sends quotes, and chases payments so you can focus on the craft.
Avg missed call rate for custom woodshops
Avg value of a custom kitchen lead lost to a missed call
Avg time to first lead response with Sterling
Time to get agents live from sign-up
You're a master craftsman. You shouldn't also have to be a project manager, estimator, and collections department.
Quotes buried in sawdust
A homeowner called about a full kitchen remodel while you were running the CNC. They hired the competitor who answered.
Drawings stuck in approval
You sent 8 sets of shop drawings last month. Four are still waiting for client sign-off.
Evenings on CAD, not with family
You finished a full-day install at 5pm.
Your competitor is winning on Houzz
The millwork shop two towns over has 150 Houzz reviews. You have 12.
Agent Spotlight
See your agents in action.
Your entire shop operation at a glance.
Active projects, material orders, production queue, and QC status in one dashboard. Run all 7 AI agents with a single click or trigger them individually.
From rough lumber to finished cabinet, tracked.
AI manages your production queue with station assignments, priority levels, and real-time status. Know exactly where every piece is in the shop.
Every door aligned. Every drawer glides.
Automated quality control inspections check door alignment, drawer glide, and finish quality. Catch defects before they leave the shop.
Delivery, install, and punch list in perfect sync.
Coordinates cabinet delivery, crew scheduling, and punch list completion. Every install tracked from scheduled to complete.
Kitchen remodels to commercial casework, fully managed.
Track every project with type, status, finish specs, and contract values. From design review through install in progress, your entire pipeline in one view.
Your AI Team
7 agents. Built for cabinet makers.
Front Desk Agent
Answers every inquiry 24/7 — calls, texts, and website chats. Qualifies kitchen remodel leads from vanity touch-ups.
Design & Estimating Agent
Tracks design revisions, manages client approvals, and builds itemized estimates from your price book for kitchens, closets, and commercial casework.
Production Manager Agent
Manages the shop floor queue from cutting through assembly. Assigns stations, tracks priorities, and flags bottlenecks before they delay delivery.
Install Coordinator Agent
Schedules delivery and install crews, tracks punch lists, and coordinates with other trades on site.
Finish & QC Agent
Runs quality control inspections on door alignment, drawer glide, and finish quality. Documents results with pass/fail scoring.
Client Relations Agent
Sends project updates, collects deposits, chases final payments, and requests reviews after project completion.
Business Analyst Agent
Analyzes shop throughput, material costs, and project margins. Surfaces insights to help you price better and produce faster.
Price Book
Pre-loaded. Ready to quote.
Industry-standard pricing for cabinet & millwork services. Customize every line item.
12+ items pre-loaded. Fully customizable.
See what Sterling saves cabinet makers
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
FAQ
Frequently asked questions
Can the Front Desk Agent tell a small vanity job from a full kitchen remodel?
Yes. It uses your configured service taxonomy to classify jobs by type and value, and escalates or auto-books based on your thresholds.
Can the Quoting Agent handle voice memos from job sites?
Yes. Record a voice note describing the scope, and the agent transcribes it and builds a structured quote from your price book automatically.
How does it handle change orders mid-project?
The agent can log change orders, update the total project cost, and send the revised quote to the client for approval, creating a clear digital paper trail.
Does it track material inventory?
While not a full inventory management system, the Quoting Agent can track material usage per job, giving you a clearer picture of your costs and most-used materials.
Can I set different autonomy levels per agent?
Yes. Each agent has a configurable autonomy setting — from 'auto-approve everything' to 'ask me before every action.' Most owners start with auto-booking for consultations and approval-required for quotes over $X.
Does it sync with my Google Calendar?
Yes, two-way sync. The agent knows your real availability when booking jobs and adds every new booking to your calendar automatically.
Can my installers use it on their phones?
Yes. Installers get a mobile-first view: their daily schedule, job details, photo upload, and mark-complete. Works as a PWA — no app store install required.
How is this different from a big ERP system?
ERPs are built for large-scale manufacturing with enterprise complexity and pricing. Sterling is purpose-built for 1–15 person custom shops, with AI agents that do the work instead of organizing it — and you're live in 30 minutes, not 6 weeks.
Can I import my existing client list?
Yes. CSV import with column mapping. Most cabinet shops are fully imported in under 10 minutes.
Is there a free trial?
Yes. 14-day free trial, full access
Your next kitchen remodel lead is calling right now.
Sterling Crew answers it, qualifies it, books it, quotes it, and collects the payment. You just do the work you're great at.