Compare
Sterling vs the incumbents
See how Sterling Crew's AI-first approach compares to ServiceTitan and Housecall Pro on pricing, features, and time-to-value.
Sterling Crew
AI-first
ServiceTitan
Enterprise FSM
Housecall Pro
Home service FSM
Real cost for a 5-person team
First-year total cost including implementation, setup, and monthly fees.
No AI automation included
Feature-by-feature comparison
Every feature, side by side. No asterisks.
| Feature | Sterling | ServiceTitan | Housecall Pro |
|---|---|---|---|
| AI & Automation | |||
| AI Front Desk Agent | Yes | ||
| AI Quoting Agent | Yes | ||
| AI Collections Agent | Yes | ||
| AI Reputation Agent | Yes | ||
| AI Dispatch Agent | Yes | ||
| AI Marketing Agent | Yes | ||
| Voice Quoting | Yes | ||
| Autonomous Back Office | Yes | ||
| Core Operations | |||
| Scheduling & Dispatch | Yes | ||
| CRM / Customer Management | Yes | ||
| Invoicing | Yes | ||
| Estimates / Quoting | Yes | ||
| Mobile App | Yes | ||
| Payment Processing | Yes | ||
| GPS Tracking | Yes | ||
| Route Optimization | Yes | Add-on | Partial |
| Trade-Specific | |||
| Trades Supported | 100+ | ~20 | ~15 |
| Trade-Specific Price Books | Yes | Partial | |
| Service Agreements | Yes | Add-on | |
| Equipment Tracking | Yes | Partial | |
| Inventory Management | Yes | Add-on | |
| Permit Tracking | Yes | ||
| Business Growth | |||
| Review Management | Yes | Add-on | Add-on |
| Marketing Automation | Yes | Add-on | Add-on |
| Online Booking | Yes | ||
| Reporting & Analytics | Yes | Partial | |
| Commission Tracking | Yes | ||
| Custom Branding | Yes | Partial | Partial |
| Setup & Support | |||
| Free Trial | 14 days | None | 14 days |
| Implementation Fee | $0 | $5K–$50K+ | $0 |
| Setup Time | 30 min | 3–12 months | 1–2 days |
| Annual Contract Required | Partial | ||
| API Access | Yes | Add-on | Add-on |
| QuickBooks Integration | Yes | ||
Why trade businesses choose Sterling
AI that actually works
6 autonomous agents handle your front desk, quoting, collections, reputation, dispatch, and marketing. Not chatbots. Not templates. Real AI that makes decisions and takes action.
Running in 30 minutes
No 6-month implementation. No $50K setup fees. No dedicated IT staff required. Sign up, configure your trade, and your AI agents start working immediately.
Flat, predictable pricing
No per-technician fees that balloon as you grow. No surprise add-on costs. One flat monthly price that includes everything, including all AI agents.
Frequently asked questions
Detailed comparisons
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