Sterling vs ServiceTitan
AI agents vs enterprise software
ServiceTitan is built for large operations with dedicated office staff. Sterling is built for trade businesses that want AI to be their office staff.
Sterling Crew
AI-first trade platform
ServiceTitan
Enterprise field service management
What you actually pay: 5-person team
First-year total cost including implementation, setup, and monthly fees.
All AI agents included. No per-tech fees.
Per-technician pricing. Implementation extra.
Bottom line: A 5-person team saves $16,000–$29,000 in year one by choosing Sterling — and gets 6 AI agents that ServiceTitan doesn't offer at any price.
The fundamental difference
ServiceTitan gives you software to manage. Sterling gives you AI agents that do the work.
ServiceTitan approach
You get powerful dashboards and tools. But you still need people to use them.
Sterling approach
You get 6 AI agents that handle these tasks autonomously. No staff required.
Feature-by-feature comparison
Every feature, side by side.
| Feature | Sterling | ServiceTitan |
|---|---|---|
| AI & Automation | ||
| AI Front Desk Agent (24/7 call answering) | ||
| AI Quoting Agent (voice-to-quote) | ||
| AI Collections Agent | ||
| AI Reputation Agent | ||
| AI Dispatch Agent (route optimization) | ||
| AI Marketing Agent (seasonal campaigns) | ||
| Autonomous back office | ||
| Core Operations | ||
| Scheduling & dispatch | ||
| CRM / customer management | ||
| Invoicing & payments | ||
| Estimates & proposals | ||
| Mobile app | ||
| GPS tracking | ||
| Pricebook management | ||
| Trade Coverage | ||
| Trades supported | 100+ | ~20 |
| Trade-specific AI agents | ||
| Service agreements | ||
| Equipment tracking | ||
| Inventory management | Add-on | |
| Permit tracking | ||
| Business Growth | ||
| Review management | Add-on | |
| Marketing automation | Add-on | |
| Online booking | ||
| Reporting & analytics | ||
| Commission tracking | ||
| Pricing & Setup | ||
| Starting price | $149/mo flat | $245+/tech/mo |
| Implementation fee | $0 | $5K–$50K+ |
| Setup time | 30 minutes | 3–12 months |
| Free trial | 14 days | None |
| Contract required | ||
| Per-technician pricing | ||
| API access | Add-on | |
| QuickBooks integration | ||
Who should use what
Choose Sterling if you...
Consider ServiceTitan if you...
What contractors say about switching
"I was paying $1,800/month for ServiceTitan and still had to hire a receptionist. Sterling costs $299 and the AI answers my phone better than any human I've hired."
"ServiceTitan took 4 months to implement. Sterling was running in 30 minutes. I wish I'd found it first."
"I looked at ServiceTitan but I'm a 3-person shop. Sterling IS my receptionist and office manager."
Frequently asked questions
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