Purpose-built for the material-intensive flooring business.
Hardwood, LVP, tile, carpet — your agents quote all four from the same measurement.
Sterling Flooring gives flooring contractors a full AI back office — square-footage-based quote generation, multi-room project scheduling, subfloor condition documentation, and manufacturer warranty registration — built for the material-intensive flooring business.
Decline in flooring square footage sold in 2024
Decline in retail sales for flooring in 2024
US flooring market size in 2022
Projected CAGR for flooring installation market by 2033
The unique challenges of a flooring business.
Quoting takes too long
Measuring and quoting each room and material type separately consumes too much of your estimators' time, delaying proposals and losing to faster competitors.
Subfloor surprises
Subfloor issues discovered mid-install create scope disputes, project delays, and unhappy customers, eating into your profit margins.
Lost leads
You have no follow-up system for customers who received a quote 6 months ago, leaving a huge pipeline of potential revenue untapped.
Informal bids
You're bidding on commercial flooring jobs with no formal proposal system, making your business look unprofessional and losing out to more organized competitors.
AGENT SPOTLIGHT
See your agents in action.
Generate multi-material quotes instantly.
A customer wants a quote for hardwood in the living room, LVP in the kitchen, and carpet in the bedrooms. Your Quoting Agent takes the measurements and generates a detailed, multi-material proposal in minutes, complete with material costs, labor, and disposal fees.
Coordinate multi-room projects seamlessly.
A multi-room flooring project requires careful coordination of material delivery, installation teams, and customer availability. Your Scheduling Agent manages the entire process, ensuring a smooth workflow and keeping the customer informed at every step.
Follow up on old quotes automatically.
A potential customer received a quote 6 months ago but never moved forward. Your Customer Service Agent automatically follows up with a personalized email, reminding them of the proposal and offering to answer any questions, potentially reviving a lost lead.
YOUR AI TEAM
6 agents. Built for flooring installers.
Quoting Agent
Generates square-footage-based quotes for all flooring types, from hardwood to tile. Accounts for waste, transitions, and underlayment.
Scheduling Agent
Manages multi-room project schedules, coordinating material delivery, installation crews, and customer timelines.
Customer Service Agent
Follows up on aging quotes, sends warranty registration reminders, and manages post-installation customer satisfaction surveys.
Finance Agent
Tracks material costs, labor expenses, and profit margins for each job. Manages invoicing and payments for commercial and residential clients.
Marketing Agent
Develops and executes marketing campaigns targeting specific customer segments, like property managers or new homeowners.
Subcontractor Agent
Manages relationships with and payments to flooring installation subcontractors, ensuring they are paid on time and have the necessary project details.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your flooring price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
12+ items pre-loaded. Fully customizable.
See what Sterling saves floorings
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
How does the Quoting Agent handle different waste percentages for different flooring materials?
You can set custom waste percentages for each material in your price book. The Quoting Agent will automatically apply the correct percentage when generating a quote.
Can the Scheduling Agent coordinate with my material suppliers?
Yes, you can integrate your supplier accounts with the Scheduling Agent to track material orders and delivery dates, ensuring your installation crew has everything they need on site.
How does the system document subfloor conditions?
Your installers can use the Sterling mobile app to take photos and notes of the subfloor condition before starting work. This documentation is automatically attached to the job file for future reference.
Can I create custom proposal templates for commercial bids?
Yes, you can create and save multiple proposal templates for different types of commercial projects, ensuring a professional and consistent look for all your bids.
How does the system handle manufacturer warranty registrations?
After a job is complete, the system can automatically generate and send the necessary warranty registration forms to the customer, ensuring they are covered and improving their experience.
Is Sterling Crew compatible with my existing accounting software?
Yes, Sterling Crew integrates with popular accounting software like QuickBooks and Xero to streamline your financial workflows.
Can I customize the follow-up schedule for old quotes?
Absolutely. You can set your own rules for when and how the Customer Service Agent follows up on aging quotes, ensuring a personalized approach.
How does Sterling Crew help me manage my installation crews?
The platform provides a centralized calendar and dispatch board, allowing you to see crew availability, assign jobs, and track progress in real-time.
Is there a mobile app for my installers?
Yes, the Sterling Crew mobile app gives your installers access to job details, customer information, and the ability to update job status from the field.
What kind of support do you offer?
We offer 24/7 phone and email support, as well as a comprehensive online knowledge base to help you get the most out of Sterling Crew.
Ready to streamline your flooring business?
Stop wasting time on manual quotes and chasing down leads. Sterling Flooring gives you the tools to run a more efficient, profitable business. Join the waitlist today.