All Trades
Sterling FoundationQ4 2025

The AI back office every foundation & waterproofing shop deserves.

Sterling Foundation gives your shop an AI-powered team that handles leads, quotes, dispatch, invoicing, reviews, and marketing — so you can focus on the work.

40%+

Avg missed call rate for foundation & waterproofing shops

4.2 hrs

Weekly admin time saved with Sterling

94%

Invoice collection rate

You're a skilled foundation & waterproofing. You shouldn't also have to be a receptionist, bookkeeper, and marketer.

Missed leads

You were on a job when the phone rang. That lead went to your competitor.

Forgotten follow-ups

Quotes that died in your inbox because you were too busy to chase them.

Manual invoicing

Evenings doing paperwork instead of spending time with your family.

No review strategy

Your competitor has more Google reviews and gets the calls you should be getting.

AGENT SPOTLIGHT

See your agents in action.

Front Desk Agent

Never miss a lead again

When a customer reaches out about foundation & waterproofing work, the agent qualifies the lead and books the job automatically.

Quoting Agent

Send professional quotes in minutes

Pre-loaded with foundation & waterproofing pricing. Build accurate quotes fast and follow up automatically.

Collections Agent

Get paid faster

Auto-invoices when jobs complete. Follows up on overdue balances so you don't have to.

YOUR AI TEAM

6 agents. Built for foundation specialists.

Front Desk Agent

Answers every inquiry 24/7 and qualifies foundation & waterproofing leads. Books appointments around your schedule.

Quoting Agent

Builds accurate foundation & waterproofing quotes from your price book. Follows up until it gets an answer.

Dispatch Brain

Schedules foundation & waterproofing jobs intelligently and optimizes routes between job sites.

Collections Agent

Sends invoices when foundation & waterproofing jobs complete. Follows up on overdue balances.

Reputation Agent

Requests reviews after every completed foundation & waterproofing job. Monitors Google and Yelp.

Marketing Agent

Fills slow weeks with targeted campaigns for foundation & waterproofing services.

PRICE BOOK

Pre-loaded. Customizable. Ready to quote.

Your foundation & waterproofing price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.

ServicePrice Range
Service Call / Diagnostic$75 – $150
Standard Job$200 – $800
Medium Project$1,000 – $3,000
Large Project$3,000 – $10,000

4+ items pre-loaded. Fully customizable.

ROI CALCULATOR

See what Sterling saves foundation & waterproofings

Enter your numbers below to see projected annual savings.

Your business today

Adjust the sliders to match your situation

techs

Number of technicians in the field

/week

Calls that go to voicemail or are missed

Typical revenue per completed job

%

Percentage of quotes you currently follow up on

hrs/wk

Time spent on scheduling, invoicing, follow-ups

Projected annual benefit
$102,536
2,758% monthly ROI
Pays for itself in 1 days
Captured leads/mo
29 leads

$4,567/mo in new revenue

Hours saved/week
8 hrs

$20,300/yr value

Collections improved
$486/mo

$5,832/yr recovered

Extra quotes closed
4/mo

$1,800/mo revenue

Sterling Growth plan
$299/mo
Monthly benefit
$8,545/mo
CostNet benefit

Frequently asked questions

Is Sterling Foundation built specifically for foundation & waterproofing contractors?

Yes. Every feature is configured for foundation & waterproofing work.

How long does setup take?

Most shops are fully set up in under 30 minutes.

Is there a free trial?

Yes. 14-day free trial with full access to all features.

Can my technicians use it?

Yes. Mobile-optimized for field technicians.

Do I own my data?

Yes. Your customer data is yours. Export everything anytime.

Ready to put AI to work for your foundation & waterproofing business?