Purpose-built for garage door installation and service companies
Spring replacements. New installs. Smart openers. Your agents handle service and sales.
Sterling Garage Door gives garage door companies a full AI back office — service call dispatch, new door installation quoting, smart opener upgrade campaigns, and annual spring tune-up programs — built for the dual service/install garage door business.
Avg value of a spring replacement + tune-up service call
Service calls that could be upsold to opener or door upgrade
Avg response time most garage door companies take to call back
Avg new garage door installation with opener
You're running service calls all day. Meanwhile, new install leads are going to voicemail and your service customers never hear about smart opener upgrades.
Service calls and new install quotes in the same unorganized pipeline
A spring replacement is a 90-minute service call. A new door installation is a $4,000 project with a site visit, material selection, and 2-week lead time. You're tracking both in the same text message thread on your phone. The spring replacement customer needs you today. The new install customer needs a proposal by Friday. One of them is going to fall through.
Smart opener upsell never offered during service calls
You replaced a torsion spring on a 15-year-old Chamberlain chain-drive opener. The customer would absolutely buy a new belt-drive with Wi-Fi and battery backup if you mentioned it. But you're already running late for the next call, so you collect payment and leave. That's $400–$600 in margin you left on the table.
Annual spring balance check program not marketed
Every garage door should have an annual balance and safety check — spring tension, sensor alignment, track lubrication, weatherstripping. You know this. Your customers don't. You have 300 past customers and zero of them are on a recurring maintenance program because you've never had time to set one up.
Commercial client invoicing on net terms with no tracking
You service 8 commercial properties — storage facilities, auto dealerships, fire stations. Three of them are on net-30 terms. One is 45 days overdue. You don't know which one because you're not tracking it. You're owed $2,800 and you're not even sure from whom.
AGENT SPOTLIGHT
See your agents in action.
Broken spring at 7am. Booked and dispatched by 7:15am.
A homeowner's garage door won't open — the torsion spring snapped overnight. They call at 7:05am while you're loading your truck. The agent answers, confirms the symptoms (door won't lift, loud bang heard), identifies it as a likely spring failure, checks your schedule, and books a same-day service window. The customer gets a confirmation text with your arrival window and a safety note: 'Do not attempt to operate the door manually until our technician arrives.'
Site visit at 2pm. Three-option proposal sent by 3pm.
A homeowner wants to replace their 20-year-old single-panel door. You visit the site, measure the opening (16x7 standard), note the low headroom situation, and check the existing tracks. The agent builds a three-option proposal: insulated steel raised panel ($2,800), premium carriage house style ($4,200), and wood overlay with windows ($5,800) — each including door, tracks, springs, opener, and installation. Sent as a branded PDF with financing options.
Spring replacement done. Smart opener upgrade offered. $500 added to the ticket.
Your tech just finished a spring replacement. He marks the job complete and notes: 'Chain-drive opener, approximately 12 years old, noisy operation.' The agent sends the customer a follow-up message within 2 hours: 'Your new springs are installed and working great. We noticed your opener is showing its age — would you like a quote for a new belt-drive with Wi-Fi control and battery backup? Most homeowners upgrade at the same time to avoid a second service call.' 30% of customers say yes.
YOUR AI TEAM
6 agents. Built for garage door technicians.
Front Desk Agent
Handles all garage door inquiries 24/7 — broken springs, off-track doors, opener failures, new door consultations, and commercial service requests. Qualifies by urgency (emergency vs. planned), door type (residential single, residential double, commercial roll-up), and service type (repair vs. replacement). Emergency calls get same-day priority routing.
Quoting Agent
Builds garage door proposals from your price book — new door installations (steel, wood, aluminum, glass), opener upgrades (chain, belt, jackshaft, wall-mount), and commercial door systems. Generates multi-option proposals with material, labor, and hardware. Includes photos of door styles for customer selection. Follows up at day 2, day 5, and day 10.
Service Upsell Agent
Analyzes completed service calls for upsell opportunities — old openers during spring replacements, weatherstripping during track repairs, smart home integration during opener installs. Sends personalized follow-up messages to customers within 2 hours of service completion with relevant upgrade recommendations and pricing.
Dispatch Brain
Manages your daily service schedule — spring replacements, opener installs, new door installations, and commercial maintenance. Routes by geography and job duration. Sends customer notifications with arrival windows. Handles same-day emergency rescheduling when a spring call comes in mid-route.
Collections Agent
Sends invoices immediately after service completion with payment links. Manages commercial client billing on net-30/net-60 terms. Tracks deposit → final payment schedules for new door installations. Follows up on overdue balances with escalating reminders. Flags accounts approaching 60 days for your review.
Marketing Agent
Runs seasonal campaigns — spring tune-up programs in March, storm damage response after severe weather, smart opener upgrade promotions, and annual maintenance reminders for past customers. Reactivates leads that received quotes but didn't convert. Manages commercial client relationship touchpoints.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your garage door price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
15+ items pre-loaded. Fully customizable.
See what Sterling saves garage doors
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
Can the agent distinguish between a spring replacement (90-minute service call) and a new door install (half-day project)?
Yes. The Front Desk Agent qualifies every inquiry by service type and routes accordingly — emergency repairs get same-day scheduling, new installations get a site visit booking with a different time allocation.
How does the Service Upsell Agent know what to recommend after a repair?
When your tech marks a job complete, they note the condition of related components — opener age, spring type, weatherstripping condition. The agent uses these notes to generate relevant upgrade recommendations with pricing from your book.
Can it manage a recurring annual tune-up program for past customers?
Yes. Import your customer list and the agent creates an annual maintenance schedule. It sends reminders before each service is due, handles booking, and tracks completion. Most companies see 25–35% enrollment from their existing customer base.
Does it handle commercial clients on net-30 billing separately from residential COD?
Yes. Commercial accounts are flagged with their payment terms. Invoices are generated on the correct schedule, and the Collections Agent tracks aging separately for commercial vs. residential receivables.
Can the Quoting Agent include photos of door styles in proposals?
Yes. Configure your product catalog with manufacturer photos, and the agent includes visual options in every new door proposal — so homeowners can see exactly what each tier looks like.
Does it track warranty information for springs and openers?
Yes. Each service record includes the parts installed, warranty terms, and expiration dates. When a customer calls about a potential warranty issue, the agent checks the history before you arrive.
Can my techs use it on mobile between service calls?
Yes. Techs get a mobile view with their daily route, job details, customer history, photo capture, and job completion with notes. Works as a PWA — no app store install required.
How is this different from generic field service software?
Generic FSM doesn't know that a spring replacement is an upsell opportunity for an opener upgrade, or that a 15-year-old chain drive should trigger a belt-drive recommendation. Sterling is built for how garage door companies actually operate.
Can I import my existing customer list?
Yes. CSV import with column mapping. Most garage door companies are fully imported in under 15 minutes.
Is there a free trial?
Yes. 14-day free trial with full access to all agents. No credit card required.
Your next spring replacement call is ringing right now.
Sterling Garage Door answers it, books it, dispatches your tech, upsells the opener upgrade, and collects payment. You focus on the doors.