14-day free trial.

All Trades
Sterling GeneratorLive

A storm knocks out power to 10,000 homes. Your agents have the leads before the lights come back on.

Sterling Generator gives generator installation and service companies a full AI operations team — storm-triggered lead capture, maintenance contract management, load calculation quoting, and seasonal demand forecasting — built for the business that runs on weather events.

340%

Lead volume spike in the 72 hours after a major outage

$12,000

Avg value of a whole-home standby generator install

72 hrs

Window after a power outage when buying intent peaks

85%

Generator leads lost because the installer didn't answer

You're a master generator installer. You shouldn't also be running a weather-dependent sales operation out of your voicemail.

Storm hits. Leads flood. You miss 80% of them.

A major storm knocks out power to 15,000 homes on a Thursday evening. By Friday morning, your phone has 23 missed calls.

Maintenance contracts nobody's managing

You installed 45 generators last year.

Load calculations that take longer than the site visit

A homeowner wants to know: 'Can I run my whole house?' You need to calculate the load. It takes you 45 minutes with a spreadsheet.

Off-season revenue drought

October through March is your peak. April through September, your phone barely rings.

See your agents in action.

Storm Intelligence Agent

Power outage at 6pm. Your agents are capturing leads by 6:15pm.

A severe thunderstorm knocks out power to 12,000 homes across three zip codes in your service area.

Storm Intelligence Agent screenshot
Quoting Agent

Site visit at 10am. Proposal sent by 10:45am.

Your tech completes a site assessment for a whole-home Generac 24kW installation.

Quoting Agent screenshot
Maintenance Contract Agent

45 generators installed. Zero missed maintenance visits.

The Johnson family's Generac 22kW was installed 11 months ago. Their annual maintenance is due next month.

Maintenance Contract Agent screenshot

6 agents. Built for generator technicians.

Storm Intelligence Agent

Monitors weather and utility outage data across your service area 24/7.

Front Desk Agent

Handles all generator inquiries 24/7.

Quoting Agent

Builds generator installation proposals from your price book.

Maintenance Contract Agent

Tracks every installed generator's maintenance schedule. Sends customer reminders before each service is due.

Collections Agent

Manages the payment lifecycle for high-ticket generator installs. Sends invoices and payment links automatically.

Marketing Agent

Runs generator-specific campaigns: pre-storm-season awareness (August–September).

Pre-loaded. Ready to quote.

Industry-standard pricing for generator & standby power services. Customize every line item.

ServicePrice Range
Site Assessment / Consultation$0 – $150
Standby Generator — 10kW (essential circuits)$4,500 – $6,500
Standby Generator — 16kW (partial home)$6,500 – $9,000
Standby Generator — 22kW (whole home)$8,000 – $12,000
Standby Generator — 24kW+ (large home)$12,000 – $18,000
Commercial Generator (48kW+)$20,000 – $50,000
Concrete Pad$500 – $1,200
Gas Line Extension (per LF)$25 – $50/LF
Transfer Switch Install (automatic)$800 – $1,500
Annual Maintenance Service$200 – $400
Battery Replacement$75 – $150
Load Bank Test$150 – $300

12+ items pre-loaded. Fully customizable.

ROI CALCULATOR

See what Sterling saves generator technicians

Enter your numbers below to see projected annual savings.

Your business today

Adjust the sliders to match your situation

techs

Number of technicians in the field

/week

Calls that go to voicemail or are missed

Typical revenue per completed job

%

Percentage of quotes you currently follow up on

hrs/wk

Time spent on scheduling, invoicing, follow-ups

Projected annual benefit
$102,536
2,758%Monthly ROI
Pays for itself in 1 days
No long-term contract
Cancel anytime
Captured leads/mo
29 leads

$4,567/mo in new revenue

Hours saved/week
8 hrs

$20,300/yr value

Collections improved
$486/mo

$5,832/yr recovered

Extra quotes closed
4/mo

$1,800/mo revenue

Before vs. After Sterling
Monthly revenue
Before
$20,250
After
$24,817
Collected per month
Before
$17,820
After
$18,306
Quotes closed/mo
Before
7
After
11
Sterling Growth plan
$299/mo
Monthly benefit
$8,545/mo
CostNet benefit

Frequently asked questions

How does the Storm Intelligence Agent detect power outages in my service area?

It monitors public utility outage maps and weather event data. When an outage affecting 500+ homes is detected in your configured service area, it activates storm response mode automatically.

Can it handle the lead surge after a major storm without dropping inquiries?

Yes. AI agents handle unlimited concurrent conversations. Whether you get 5 inquiries or 500 in a day, every one gets a response in under 3 minutes.

Does it track maintenance schedules for every generator I've installed?

Yes. Each installed unit gets a maintenance profile — model, serial number, install date, fuel type, and a service schedule. The agent sends reminders before each service is due and tracks completion.

Can the Quoting Agent build proposals with financing options?

Yes. Configure your financing partners and terms, and the agent includes monthly payment options in every proposal alongside the cash price.

Does it support both natural gas and propane generator installations?

Yes. The quoting system adjusts for fuel type — including propane tank sizing, gas line requirements, and fuel source-specific installation considerations.

Can it manage the deposit → progress payment → final payment schedule for large installs?

Yes. The Collections Agent creates a multi-stage payment schedule at contract signing and tracks each payment milestone. Customers get automated reminders at each stage.

Does it integrate with Generac, Kohler, or other manufacturer warranty systems?

Warranty registration data collection is automated — the agent compiles all required information. Direct API integration with manufacturer portals is on the roadmap.

How does off-season marketing work?

The Marketing Agent identifies your installed base for maintenance outreach, targets past leads that didn't convert, and runs awareness campaigns in neighborhoods with recent outage history — all with your approval before sending.

Can I see which zip codes had the most outages this year for territory planning?

Yes. The Storm Intelligence dashboard shows outage history by zip code, helping you identify high-demand areas for targeted marketing and territory expansion.

Is there a free trial?

Yes. 14-day free trial, full access to all agents including Storm Intelligence

Generator & Standby Power AI insights

Deep dives, case studies, and playbooks for running a smarter generator & standby power business with AI.

The next storm is coming. Your competitors are already preparing.

Sterling Generator captures every lead, sends every proposal, manages every maintenance contract, and never misses a storm event. You focus on the installations.