Purpose-built for standby generator installation and service companies
A storm knocks out power to 10,000 homes. Your agents have the leads before the lights come back on.
Sterling Generator gives generator installation and service companies a full AI operations team — storm-triggered lead capture, maintenance contract management, load calculation quoting, and seasonal demand forecasting — built for the business that runs on weather events.
Lead volume spike in the 72 hours after a major outage
Avg value of a whole-home standby generator install
Window after a power outage when buying intent peaks
Generator leads lost because the installer didn't answer
You're a master generator installer. You shouldn't also be running a weather-dependent sales operation out of your voicemail.
Storm hits. Leads flood. You miss 80% of them.
A major storm knocks out power to 15,000 homes on a Thursday evening. By Friday morning, your phone has 23 missed calls. You return 8 of them. By Saturday, 15 homeowners have already scheduled consultations with your competitors. The 72-hour buying window is closing and you captured a fraction of the demand.
Maintenance contracts nobody's managing
You installed 45 generators last year. Each one needs an annual maintenance visit — oil change, battery check, transfer switch test, load bank test. You have no system to track which ones are due. Customers call you when it fails during the next storm — and they're not happy.
Load calculations that take longer than the site visit
A homeowner wants to know: 'Can I run my whole house?' You need to calculate the load — HVAC, well pump, kitchen circuits, medical equipment. It takes you 45 minutes with a spreadsheet. Your competitor has a proposal ready in 20 minutes.
Off-season revenue drought
October through March is your peak. April through September, your phone barely rings. You have 200 past customers who could use a maintenance visit, a battery replacement, or an upgrade — but you have no system to reach them.
AGENT SPOTLIGHT
See your agents in action.
Power outage at 6pm. Your agents are capturing leads by 6:15pm.
A severe thunderstorm knocks out power to 12,000 homes across three zip codes in your service area. The Storm Intelligence Agent detects the outage event, identifies affected areas, cross-references your existing customer database for priority outreach, and activates your storm response workflow. Within 15 minutes, your website messaging updates to storm-response mode, and inbound inquiries are handled with storm-specific qualification: 'Are you currently without power? Do you have medical equipment that requires electricity?'
Site visit at 10am. Proposal sent by 10:45am.
Your tech completes a site assessment for a whole-home Generac 24kW installation. He logs the details: natural gas service confirmed, 200A panel, proposed location is 5 feet from the gas meter, customer wants whole-home coverage including HVAC and well pump. The agent builds the proposal with equipment cost, installation labor, concrete pad, gas line extension, permit, and electrical tie-in — formatted as a professional PDF with financing options. Sent to the homeowner before lunch.
45 generators installed. Zero missed maintenance visits.
The Johnson family's Generac 22kW was installed 11 months ago. Their annual maintenance is due next month. The agent sends a reminder: 'Your generator's first annual service is coming up — oil change, battery test, transfer switch inspection, and load bank test. Click here to schedule.' They book a Tuesday morning slot. You show up with the right oil filter already on the truck.
YOUR AI TEAM
6 agents. Built for generator technicians.
Storm Intelligence Agent
Monitors weather and utility outage data across your service area 24/7. When a significant power outage is detected, it activates storm response mode — updating your inbound messaging, prioritizing existing customer outreach, and qualifying new leads with storm-specific questions. Tracks outage duration and affected zip codes to help you forecast demand and allocate resources.
Front Desk Agent
Handles all generator inquiries 24/7 — new installation consultations, maintenance requests, warranty service calls, and emergency transfer switch failures. Qualifies leads by property type (residential, commercial), fuel source (natural gas, propane, diesel), and urgency. During storm events, handles surge volume without dropping a single inquiry.
Quoting Agent
Builds generator installation proposals from your price book — whole-home standby (Generac, Kohler, Briggs), partial-home systems, commercial units, and portable-to-standby upgrades. Includes equipment, installation labor, concrete pad, gas line work, electrical tie-in, permit, and financing options. Follows up at day 2, day 5, and day 10.
Maintenance Contract Agent
Tracks every installed generator's maintenance schedule — annual oil change, battery replacement (every 2–3 years), transfer switch inspection, and load bank testing. Sends customer reminders before each service is due. Manages maintenance contract billing and renewal. Flags generators that haven't been exercised in 30+ days.
Collections Agent
Manages the payment lifecycle for high-ticket generator installs — deposit collection at contract signing, progress payment at rough-in, and final payment at commissioning. Sends invoices and payment links automatically. Handles financing application routing if configured. Follows up on overdue balances.
Marketing Agent
Runs generator-specific campaigns: pre-storm-season awareness (August–September), post-outage follow-up for leads that didn't convert, maintenance reminders for installed base, and upgrade campaigns for customers with older units. Targets neighborhoods with recent outage history for direct outreach.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your generator & standby power price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
12+ items pre-loaded. Fully customizable.
See what Sterling saves generator & standby powers
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
How does the Storm Intelligence Agent detect power outages in my service area?
It monitors public utility outage maps and weather event data. When an outage affecting 500+ homes is detected in your configured service area, it activates storm response mode automatically.
Can it handle the lead surge after a major storm without dropping inquiries?
Yes. AI agents handle unlimited concurrent conversations. Whether you get 5 inquiries or 500 in a day, every one gets a response in under 3 minutes.
Does it track maintenance schedules for every generator I've installed?
Yes. Each installed unit gets a maintenance profile — model, serial number, install date, fuel type, and a service schedule. The agent sends reminders before each service is due and tracks completion.
Can the Quoting Agent build proposals with financing options?
Yes. Configure your financing partners and terms, and the agent includes monthly payment options in every proposal alongside the cash price.
Does it support both natural gas and propane generator installations?
Yes. The quoting system adjusts for fuel type — including propane tank sizing, gas line requirements, and fuel source-specific installation considerations.
Can it manage the deposit → progress payment → final payment schedule for large installs?
Yes. The Collections Agent creates a multi-stage payment schedule at contract signing and tracks each payment milestone. Customers get automated reminders at each stage.
Does it integrate with Generac, Kohler, or other manufacturer warranty systems?
Warranty registration data collection is automated — the agent compiles all required information. Direct API integration with manufacturer portals is on the roadmap.
How does off-season marketing work?
The Marketing Agent identifies your installed base for maintenance outreach, targets past leads that didn't convert, and runs awareness campaigns in neighborhoods with recent outage history — all with your approval before sending.
Can I see which zip codes had the most outages this year for territory planning?
Yes. The Storm Intelligence dashboard shows outage history by zip code, helping you identify high-demand areas for targeted marketing and territory expansion.
Is there a free trial?
Yes. 14-day free trial, full access to all agents including Storm Intelligence, no credit card required.
The next storm is coming. Your competitors are already preparing.
Sterling Generator captures every lead, sends every proposal, manages every maintenance contract, and never misses a storm event. You focus on the installations.