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Sterling Holiday LightingQ2 2026

Light Up the Season, Stress-Free.

Sterling’s AI-powered platform automates the complexities of your seasonal business, from instant quotes and optimized scheduling to proactive customer communication and streamlined invoicing. Spend less time managing and more time creating holiday magic for your clients.

$8.1B

Projected market size by 2027

5.2% CAGR

Annual growth rate for decorative lighting

85%

Of revenue earned in a 3-4 month window

60%

Annual growth in year-round lighting installations

Escape the Seasonal Scramble

Quoting Chaos

Generating accurate quotes for unique properties is time-consuming and prone to error.

Scheduling Nightmares

Coordinating installation and takedown crews during a compressed season is a logistical puzzle.

Client Communication Blackouts

Homeowners are anxious for updates, especially during the holidays.

Chasing Seasonal Payments

The chaos of the season doesn't end when the lights are up.

See your agents in action.

Quoting Agent

Instant, Accurate Bids from a Property Photo

A potential customer uploads a photo of their home to your website.

Quoting Agent screenshot
Dispatch Brain

Optimize Your Routes, Master the Rush

A sudden snowstorm is forecast for tomorrow, threatening to derail a dozen installations.

Dispatch Brain screenshot
Marketing Agent

Turn One-Time Customers into Lifelong Fans

The holiday season has just ended. The Marketing Agent automatically segments your customer list and launches a targeted email campaign.

Marketing Agent screenshot

6 agents. Built for holiday lighting installers.

Front Desk Agent

Answers every call, text, and email 24/7, capturing leads, answering common questions.

Quoting Agent

Generates precise, customized lighting design quotes in minutes from a simple property photo, complete with material and labor estimates.

Installation & Safety Coordinator

Creates detailed work orders, includes safety checklists for working at heights and with electrical systems, and.

Dispatch Brain

Intelligently optimizes daily schedules and routes for multiple installation and takedown crews.

Collections Agent

Automates invoicing for installation, takedown, and storage fees, sending timely reminders and securing payments without manual follow-up.

Marketing Agent

Drives repeat business with automated early-bird booking campaigns and promotes new services like permanent lighting during the off-season.

Pre-loaded. Ready to quote.

Industry-standard pricing for christmas & holiday lighting services. Customize every line item.

ServicePrice Range
Basic Roofline & Window Lighting (Incandescent)$550 - $1,200
Premium Roofline & Window Lighting (LED)$850 - $2,500
Tree and Shrub Wrapping (per 3-4 trees)$400 - $900
Driveway and Walkway Edging Lights$250 - $600
Large-Scale Commercial Building Facade$5,000 - $25,000+
Animated/RGB Color-Changing Light Show$3,000 - $15,000
Wreaths and Garland Installation (per piece)$75 - $200
Post-Season Takedown Service$200 - $650
Climate-Controlled Off-Season Storage$150 - $400/year
Permanent Architectural Lighting (Exterior)$4,500 - $18,000
Gutter Cleaning (Pre-Installation)$150 - $350
Emergency Repair/Bulb Replacement Call-out$125 - $250

12+ items pre-loaded. Fully customizable.

ROI CALCULATOR

See what Sterling saves holiday lighting installers

Enter your numbers below to see projected annual savings.

Your business today

Adjust the sliders to match your situation

techs

Number of technicians in the field

/week

Calls that go to voicemail or are missed

Typical revenue per completed job

%

Percentage of quotes you currently follow up on

hrs/wk

Time spent on scheduling, invoicing, follow-ups

Projected annual benefit
$102,536
2,758%Monthly ROI
Pays for itself in 1 days
No long-term contract
Cancel anytime
Captured leads/mo
29 leads

$4,567/mo in new revenue

Hours saved/week
8 hrs

$20,300/yr value

Collections improved
$486/mo

$5,832/yr recovered

Extra quotes closed
4/mo

$1,800/mo revenue

Before vs. After Sterling
Monthly revenue
Before
$20,250
After
$24,817
Collected per month
Before
$17,820
After
$18,306
Quotes closed/mo
Before
7
After
11
Sterling Growth plan
$299/mo
Monthly benefit
$8,545/mo
CostNet benefit

Frequently asked questions

How much does professional holiday light installation cost?

The cost varies widely based on the size of your home, the complexity of the design, and the type of lights used. A basic package can start around $550, while elaborate, custom designs with premium LED lights can be several thousand dollars.

Do I own the lights or rent them?

Most professional services operate on a rental or lease model. This is beneficial because the company is responsible for installation, maintenance, takedown, and storage, ensuring you have commercial-grade products that work perfectly every year.

What happens if a bulb burns out?

Reputable installation companies include season-long maintenance in their service. If any bulbs burn out or a strand fails, they will come out and fix it at no additional charge.

Are LED lights worth the extra cost?

Absolutely. LED lights consume up to 90% less energy than traditional incandescent bulbs, which significantly lowers your electricity bill. They are also more durable, longer-lasting, and produce a more vibrant, brilliant light.

How far in advance should I book my installation?

It is highly recommended to book as early as possible, ideally in September or October. The best installers are often fully booked by mid-November. Early booking ensures you get your preferred installation date.

Do you offer permanent, year-round lighting solutions?

Yes, many companies now offer permanent architectural and landscape lighting. These systems can be used for holidays, sporting events, or to enhance your home's beauty year-round, all controlled from a smartphone app.

Is your company insured?

A professional and legitimate holiday lighting company will always carry full liability and workers' compensation insurance. This protects you and your property from any accidents during the installation or takedown process.

What does the takedown and storage process involve?

At the end of the season, our crews will carefully remove all lights and decorations, label them, and transport them to a secure, climate-controlled facility. This keeps them safe and organized, ready for a quick and efficient installation next year.

Can you install lights that I already own?

Most professional companies will not install customer-owned lights. This is because they cannot guarantee the quality or safety of consumer-grade products and their business model includes the provision of commercial-grade lights and their maintenance.

What if I have a specific design in mind?

We love custom designs! Our process starts with a consultation where we can take your ideas and use software to mock up a virtual preview of what the lights will look like on your actual property, ensuring we bring your vision to life.

Ready to Have Your Brightest Season Yet?

See how Sterling can transform your holiday lighting business. Get a demo today and discover a more profitable, less chaotic way to manage your seasonal rush.