Your business, perfectly tuned.
Seven AI agents run your AV business end-to-end — from discovery call to ISF calibration. Design rooms, build signal chains, generate proposals, manage projects, track every device, and keep managed-service clients happy, all from one command center.
Global home theater market size by 2030
AI agents working your business 24/7
Of homeowners prefer professional AV installation
Faster proposals with AI-generated equipment specs
Stop juggling remotes, start orchestrating your business.
Signal chain nightmares
HDMI handshake failures, EDID mismatches, and bandwidth bottlenecks across dozens of devices — without documentation, every service call starts from scratch.
Proposals that take days
Custom AV proposals require researching equipment compatibility, calculating rack space, and pricing across multiple tiers. Most integrators spend days on what should take minutes.
Calibration chaos
ISF video calibration and Audyssey/Dirac audio tuning require meticulous record-keeping. Without a system, calibration data lives in spreadsheets, notebooks, or technicians' heads.
Managed service revenue leaks
Recurring revenue from monitoring and maintenance contracts is the holy grail, but tracking lamp hours, firmware versions, and proactive health checks across hundreds of devices is impossible manually.
Agent Spotlight
See your agents in action.
From room dimensions to full system design in one conversation.
A client sends you room dimensions and a photo. The Discovery & Design Agent analyzes the space, recommends speaker placement for Dolby Atmos 7.1.4, selects the right projector throw ratio for the screen size, and generates a complete equipment list with rack layout — all before your first site visit.
Multi-option proposals that close faster.
The Proposal Agent takes your room design and generates a three-tier proposal — Good, Better, Best — with accurate equipment pricing, labor estimates, and margin calculations. Each option includes a full signal chain diagram and rack elevation. Clients see exactly what they're getting at every price point.
Every device, every cable, every connection — documented.
The Signal Chain Agent maps every device in the system from source to display, documenting HDMI versions, bandwidth requirements, EDID settings, and cable runs. When a client calls about a 4K HDR dropout, your tech pulls up the signal chain and pinpoints the bottleneck in seconds instead of hours.
AI triage turns frantic calls into fast fixes.
A client calls: 'My projector won't turn on.' The Service Call Agent checks lamp hours (2,847 of 3,000), reviews the HDMI handshake log, and cross-references known issues for that model. It suggests a remote CEC reset first — and if that fails, dispatches a tech with the right replacement lamp already in hand.
Proactive monitoring turns one-time installs into recurring revenue.
Your managed service dashboard shows 23 active clients generating $8,400/month in MRR. The agent flags a projector lamp at 95% life, a Control4 firmware update available, and two clients approaching contract renewal. Monthly health reports go out automatically — your clients feel cared for without you lifting a finger.
Your AI Team
7 agents. Built for AV installers.
Discovery & Design Agent
Analyzes room dimensions, acoustics, and client preferences to generate complete AV system designs with speaker placement, screen sizing, projector throw calculations, and equipment recommendations.
Proposal Builder Agent
Generates multi-option proposals (Good/Better/Best) with accurate equipment pricing, labor estimates, margin calculations, and signal chain diagrams — ready to send in minutes, not days.
Signal Chain Agent
Maps every device, cable, and connection from source to display. Documents HDMI versions, bandwidth, EDID settings, and cable runs. Diagnoses signal path issues instantly.
Project Management Agent
Tracks multi-phase installations from pre-wire through final calibration. Manages milestones, material deliveries, subcontractor coordination, and client communication automatically.
Service Call Agent
Triages incoming service requests using AI — analyzes symptoms, checks device history, suggests remote fixes, and dispatches the right technician with the right parts when a truck roll is needed.
Managed Service Agent
Monitors device health across all managed clients. Tracks projector lamp hours, firmware versions, and system uptime. Generates proactive health reports and schedules preventive maintenance before problems occur.
Business Intelligence Agent
Analyzes revenue by service type, technician utilization, equipment margins, and client lifetime value. Identifies your most profitable project types and recommends pricing adjustments.
Price Book
Pre-loaded. Ready to quote.
Industry-standard pricing for home theater & AV installation services. Customize every line item.
15+ items pre-loaded. Fully customizable.
See what Sterling saves AV installers
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
FAQ
Frequently asked questions
How does the AI design agent work?
You input room dimensions, ceiling height, and client preferences. The agent analyzes acoustics, calculates optimal speaker placement for formats like Dolby Atmos 7.1.4, recommends the right projector throw ratio for the screen size, and generates a complete equipment list with rack layout.
Can Sterling handle multi-phase installation projects?
Yes. The Project Management Agent tracks every phase from pre-wire rough-in through trim-out, equipment installation, programming, and final calibration. Each phase has its own milestones, material lists, and sign-off requirements.
What is a signal chain record?
A signal chain record documents every device, cable, and connection in a client's AV system — from source (Apple TV, PS5, cable box) through processing (AVR, matrix switch) to output (projector, TV, speakers). It includes HDMI versions, bandwidth specs, EDID settings, and cable run lengths.
How does the service call triage work?
When a client reports an issue, the AI analyzes the symptoms against the device's signal chain record and known issues database. It suggests remote troubleshooting steps first, and if a truck roll is needed, it dispatches the right technician with the specific parts likely needed.
What are managed service plans?
Managed service plans are recurring revenue contracts where you proactively monitor and maintain a client's AV system. Sterling tracks projector lamp hours, firmware versions, and system health, alerting you before problems occur and generating monthly health reports for clients.
Does Sterling track projector lamp hours?
Yes. The device tracking system monitors lamp hours for every projector in your fleet. It alerts you when lamps approach end-of-life, automatically orders replacements, and schedules the swap during a convenient maintenance window.
Can I generate Good/Better/Best proposals?
Absolutely. The Proposal Builder Agent creates multi-option proposals with different equipment tiers. Each option includes accurate pricing, a signal chain diagram, and margin calculations so you can present clients with clear upgrade paths.
How does calibration tracking work?
Sterling stores complete calibration records for every system — ISF video settings (white balance, color management, gamma), audio measurements (SPL levels, crossover points, EQ curves), and the specific equipment and software used. Technicians can pull up previous calibration data instantly for recalibration or troubleshooting.
Is a professional calibration really necessary?
Yes, to get the absolute best performance from your equipment. Professional ISF video calibration ensures accurate colors and contrast, while Dirac Live or Audyssey Pro audio calibration tunes the system to the room's specific acoustics. Sterling makes it easy to document and reproduce these results.
How much should I budget for a good home theater system?
A quality entry-level system starts around $5,000, mid-range systems run $15,000–$30,000, and high-end custom cinemas can exceed $100,000. Sterling helps you price projects accurately with real-time equipment costs and labor estimates.
Ready to press play on a smarter business?
Seven AI agents. One command center. From room design to ISF calibration, Sterling automates every part of your home theater and AV installation business. Start your free trial today.