Now live — the first AI back office built for insulation contractors
Stop Leaking Profits. Start Sealing Homes.
Sterling Insulation gives 1–15 person insulation crews a 24/7 AI team — front desk, estimator, dispatcher, and collector — that answers calls, sends quotes, and chases payments so you can focus on the work.
Of a home's energy lost through an under-insulated attic
Average savings on heating & cooling costs with proper insulation
Projected growth of the insulation market by 2028
Of US homes are under-insulated — massive opportunity
You're an insulation expert. You shouldn't also have to be a dispatcher, estimator, and collections department.
Inaccurate Quoting & Underbidding
Stop losing money on jobs. Measuring square footage, calculating R-values, and factoring in material waste takes hours. One miscalculation and your profit margin disappears.
Scheduling Nightmares
Juggling crews, weather, and other trades is a headache. You're spending more time on the phone coordinating than actually running your business.
Chasing Payments
You finished the attic blow-in two weeks ago. The homeowner keeps saying the check is in the mail. You don't have time for awkward follow-up calls.
Invisible Online Presence
You do great work but your competitor has 200 Google reviews and gets all the inbound leads. Your 15 reviews don't tell the story of your quality.
AGENT SPOTLIGHT
See your agents in action.
From square footage to a full bid in 3 minutes.
A lead comes in for an attic blow-in on a 2,200 sq ft ranch. The agent calculates the attic area, determines the R-value needed for your climate zone, factors in material waste, and builds a quote with fiberglass and cellulose options. You review and send with one tap.
Every energy-conscious homeowner gets answered.
A homeowner texts at 8 PM asking about spray foam for their crawl space. The agent qualifies the lead — asks about crawl space size, current insulation, moisture issues — and books a site visit on your calendar. The full conversation is waiting for you in the morning.
Get paid for every job without the awkward calls.
You completed a whole-home insulation upgrade on Monday. By Monday evening, the invoice is sent with a payment link. By Thursday, a friendly reminder goes out. You never have to make the uncomfortable follow-up call.
YOUR AI TEAM
6 agents. Built for insulation contractors.
Front Desk Agent
Answers every call, text, and web lead 24/7. Qualifies homeowners by asking about project scope (attic, crawl space, walls), current insulation condition, and timeline. Books high-intent customers directly into your calendar.
Quoting Agent
Builds accurate, profitable quotes for any job — attic blow-in, crawl space encapsulation, spray foam, wall injection. Calculates R-values, material quantities, and labor from your price book. Follows up at day 2, 5, and 10.
Dispatch Brain
Optimizes your crew's schedule and routes, factoring in job complexity, drive time, and material needs. Sends morning briefings to each crew with their schedule and job details.
Collections Agent
Auto-generates invoices when jobs are marked complete. Sends via email and text with a payment link. Follows up politely at 7, 14, and 30 days if unpaid.
Reputation Agent
Sends a review request 2 hours after payment is received. Monitors your Google listing for new reviews and drafts responses for your approval. Holds review requests if a complaint is detected.
Marketing Agent
Launches targeted campaigns to homeowners in your service area. Runs seasonal promotions — winterization specials in fall, energy audit offers in spring. Reactivates past customers when your calendar has openings.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your insulation price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
13+ items pre-loaded. Fully customizable.
See what Sterling saves insulations
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
What is R-value and why is it important?
R-value measures an insulation's ability to resist heat flow. The higher the R-value, the better it insulates. Sterling helps you calculate the right R-value for every job to meet code and maximize comfort.
How do I know if a home needs more insulation?
Common signs include high energy bills, drafty rooms, and uneven temperatures. Our Marketing Agent can target homes in your area likely to be under-insulated, generating leads for you.
What's the difference between fiberglass, cellulose, and spray foam?
They are different materials with varying R-values, costs, and applications. Our Quoting Agent can present these options to customers, helping them choose the best fit for their budget and needs.
How long does an insulation installation take?
Most attic jobs take less than a day. Sterling's Dispatch Brain optimizes your schedule to get more jobs done each week.
Is installing insulation a messy process?
It can be, but a professional crew minimizes the mess. Sterling helps you standardize your process with checklists to ensure a clean job site and happy customers every time.
Can homeowners install insulation themselves?
While possible, it's a difficult and messy job. A professional ensures it's done right for maximum energy savings and safety. We help you win those customers.
How much can a customer save on their energy bills?
Proper insulation can save homeowners up to 15% on heating and cooling costs. Our Quoting Agent can include these potential savings in your proposals to help close deals.
What are the signs of old or damaged insulation?
Look for compacted, water-stained, or pest-infested insulation. Sterling's mobile app lets your crew document these issues with photos, making it easy to upsell removal and replacement.
Is there a best time of year to install insulation?
Insulation can be installed year-round, but fall and spring are popular. Our Marketing Agent can run seasonal campaigns to keep your schedule full even during slower months.
Do you offer financing for insulation projects?
Offering financing makes high-ticket items like spray foam or encapsulation more affordable. Sterling integrates with financing platforms to make offering it seamless.
Your next insulation job is calling right now.
Sterling Insulation answers it, qualifies it, quotes it, schedules the crew, and collects the payment. You just do the work you're great at.