Purpose-built for irrigation and sprinkler system contractors
Spring startups. Backflow tests. Winterizations. Your agents schedule the entire season before April.
Sterling Irrigation automates your seasonal service calendar — spring activation, summer adjustments, fall blowouts, backflow certification reminders — and keeps every customer on a recurring service schedule that generates predictable annual revenue.
Avg. missed call rate during the 4-week spring startup rush
Avg. annual revenue per customer on a seasonal service plan
Increase in customer retention with automated service reminders
Weekly admin time saved by automating seasonal scheduling
Your business lives and dies by the season. You can't afford to manage it with spreadsheets and a prayer.
Spring startup surge with no system
The first warm week hits and your phone melts. You have 150 startups to book in three weeks, but your schedule is a mess of sticky notes and texts. You're losing jobs to the first competitor who answers the phone and gives a firm date.
Backflow certification deadlines missed
A homeowner's water utility sends them a letter demanding a backflow test. They forgot. You forgot. Now it's a scramble, and if you can't get there in time, they face fines and you look unreliable.
No recurring plan structure — every job is one-time
You do a startup for a customer in April, but have no system to lock in their mid-season check-up or fall blowout. You're constantly chasing one-off work instead of building a predictable, recurring revenue base.
Winterization window is 4 weeks and you're not marketing into it
The first freeze is coming. You have a narrow window to winterize every customer's system. You're too busy doing the work to market to past customers who haven't booked yet, leaving thousands in revenue on the table.
AGENT SPOTLIGHT
See your agents in action.
Book an entire season of service in one conversation.
A new homeowner calls for a spring startup. The agent confirms their address, number of zones, and books the startup. It then offers a full-season package: 'We can also book your backflow test in June and your winterization in October. You get priority scheduling and save 15%.' The customer agrees. Three appointments, one invoice, zero admin work.
Turn a 10-hour blowout day into a 7-hour breeze.
It's the peak of winterization season. The agent analyzes your 15 scheduled blowouts for the day, groups them into three tight geographic clusters, and reorders the route to eliminate backtracking. It saves you 90 minutes of drive time and 5 gallons of gas — on one day.
Fill your winterization schedule before the leaves change color.
It's August 30th. The agent identifies 250 past customers who haven't booked their fall blowout yet. It drafts a simple, effective text campaign: 'Hi [Customer Name], first freeze is coming. Lock in your sprinkler winterization with one tap.' You approve it. The schedule for October fills up in 48 hours.
YOUR AI TEAM
6 agents. Built for irrigation specialists.
Front Desk Agent
Answers every call, text, and web lead 24/7. Knows the difference between a simple head replacement and a multi-zone system audit. Qualifies new customers, captures their address and system details, and books profitable jobs based on your seasonal availability.
Seasonal Scheduler Agent
Manages your entire service calendar. Books spring startups, mid-season inspections, backflow tests, and fall winterizations. Automatically sends reminders to customers about upcoming service and required certifications, ensuring a full schedule and predictable revenue.
Route Optimizer
Builds hyper-efficient daily routes for your techs. Groups jobs by neighborhood to slash drive time during high-volume periods like spring startups and fall blowouts. If a job is cancelled, it finds a nearby customer on your waitlist to fill the gap.
Collections Agent
Automates invoicing and payments for seasonal service agreements and one-off repairs. Sends invoices upon job completion and follows up on unpaid balances so you don't have to. Ensures you get paid on time for every head replacement and winterization.
Reputation Agent
Sends a review request after a successful service, like a perfectly tuned system or an emergency leak repair. Monitors your Google and Yelp profiles for new reviews and drafts responses, building the 5-star reputation that wins new business.
Marketing Agent
Proactively fills your schedule. Sees a slow week in July? It sends a 'Mid-Season Tune-Up' offer to customers. First cold snap in the forecast? It launches your winterization campaign. Turns your customer list into a recurring revenue engine.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your irrigation & sprinkler price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
12+ items pre-loaded. Fully customizable.
See what Sterling saves irrigation & sprinklers
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
Can the agent manage backflow test certification and automatically remind customers and me?
Yes. It tracks certification deadlines for each customer, sends automated reminders 60 and 30 days out, and notifies you to ensure compliance is never missed.
How does the Route Optimizer handle the density of spring startups or fall blowouts?
It's designed for this. You can define service areas, and it will automatically group jobs by zip code or neighborhood, then create the most efficient sequence to maximize how many jobs a tech can complete in a day.
Can I automatically notify customers of a rain delay?
Yes. If you have a weather-related delay, you can trigger a bulk notification to all affected customers for that day, letting them know their service will be rescheduled.
Does the system track details like the number of zones or controller type for each customer?
Yes. The Front Desk Agent is trained to ask these questions, and all system details are stored in the customer's profile for future reference, making quotes and service calls more efficient.
Can the Marketing Agent send a 'prepare for winter' campaign only to customers who haven't booked a blowout?
Exactly. It segments your customer list automatically, so you can target campaigns precisely to the right audience without bothering customers who have already booked.
Does it sync with my existing calendar, like Google Calendar?
Yes, it performs a two-way sync. The agents see your real-time availability when booking, and every new appointment is instantly added to the calendar you already use.
Can my technicians use this in the field?
Yes. Techs get a simple mobile view of their daily schedule, job notes, system details for each customer, and can mark jobs complete from their phone.
How is this different from a general field service app like Jobber?
Jobber gives you tools to manage your schedule. Sterling gives you an AI team that manages the schedule for you. Our agents automate the booking, scheduling, and marketing, instead of just giving you a better calendar to do it yourself.
Can I import my customer list from a spreadsheet?
Yes. You can upload a CSV file of your existing customers, and the system will guide you through mapping the columns to import their contact info and service history.
Is there a free trial to see if it works for my irrigation business?
Yes, we offer a 14-day free trial with full access to all agents. You can get your seasonal calendar automated and see the results for yourself before committing.
Your entire irrigation season, booked by AI before the ground thaws.
Sterling Irrigation builds your recurring revenue engine, from spring startups to fall winterizations. Let your agents manage the calendar while you focus on flow rates and happy customers.