All Trades
Sterling LocksmithQ4 2025

Purpose-built for residential and commercial locksmiths

Lockouts at midnight. Rekeying jobs at noon. Your agents answer every call.

Sterling Locksmith gives residential and commercial locksmiths a full AI back office — 24/7 emergency lockout dispatch, rekeying and lock upgrade quoting, commercial master key system documentation, and high-security upsell automation.

38%

Avg. missed call rate for locksmiths after hours

$350

Avg. value of an emergency lockout call

90 sec

Avg. time to dispatch an emergency lockout job with Sterling

65%

Increase in commercial master key system quotes

You're a master locksmith, not an after-hours dispatcher or a master key system expert.

Emergency lockout calls missed at night

A frantic homeowner is locked out at 2 AM. They call you, but you're asleep. They call the next locksmith on the list and you lose a $350 job. Sterling answers 24/7, qualifies the emergency, and dispatches the job based on your on-call schedule.

Quote complexity for commercial master key systems

A property manager needs a 50-door master key system. Quoting it requires hours of careful planning and calculation. Your Quoting Agent can generate a detailed, accurate quote in minutes, including hardware, labor, and keying schedule.

No follow-up on security upgrade recommendations

During a rekeying job, you recommend high-security locks, but the customer wants to think about it. You forget to follow up. Sterling's Marketing Agent automatically sends a reminder with a quote and product information a week later.

Competitor SEO dominating 'locksmith near me' searches

A local competitor has 200+ Google reviews, while you have 20. When a potential customer searches for a locksmith, your business is buried. Sterling's Reputation Agent helps you get more reviews and improve your local search ranking.

AGENT SPOTLIGHT

See your agents in action.

Front Desk Agent

Capture every emergency lockout, 24/7

It's 3 AM. A driver is locked out of their car. They call your number. The Front Desk Agent answers, confirms it's a vehicle lockout, gets the location, and dispatches the on-call technician. You wake up to a notification for a completed job and payment received.

Quoting Agent

Quote a 100-door master key system in minutes

You meet with a commercial client who needs a complex master key system. You take a few notes and record a voice memo. The Quoting Agent turns your notes into a professional, itemized quote, complete with hardware options, labor costs, and a projected timeline. You send it from your truck before you even leave the parking lot.

Dispatch Brain

The smartest locksmith dispatching system

A customer needs a residential rekeying and a new deadbolt installed. Dispatch Brain checks your technician's schedule, finds an open slot between jobs, and books the appointment. It even accounts for travel time and the typical duration of a rekeying job.

YOUR AI TEAM

6 agents. Built for locksmiths.

Front Desk Agent

Answers every call, text, and web chat, 24/7. Knows the difference between a simple car lockout and a commercial master key system inquiry. Qualifies the job, collects the necessary information, and either books the appointment or escalates to you based on your rules.

Quoting Agent

Generates accurate quotes for everything from a simple rekey to a complex, multi-level master key system. Uses your price book to ensure consistency and profitability. Follows up on open quotes automatically, so you don't have to.

Dispatch Brain

Optimizes your daily schedule for maximum efficiency. Factors in job type, location, and technician availability to create the perfect route. If a job is canceled, it automatically looks for a replacement from your waitlist.

Collections Agent

Sends invoices as soon as a job is marked complete. Follows up on unpaid invoices at regular intervals. You get paid faster without the awkward phone calls.

Reputation Agent

Automatically sends a review request after a job is completed and paid. Monitors your online reviews and alerts you to new ones. Helps you build a strong online reputation and attract more customers.

Marketing Agent

Identifies opportunities to upsell and cross-sell. Recommends high-security locks to customers who have experienced a break-in. Suggests a full security audit to commercial clients. Turns one-time jobs into long-term customers.

PRICE BOOK

Pre-loaded. Customizable. Ready to quote.

Your locksmith price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.

ServicePrice Range
Residential Lockout$75 – $150
Commercial Lockout$100 – $200
Car Lockout$50 – $120
Rekeying (per lock)$20 – $50
Deadbolt Installation$100 – $250
Smart Lock Installation$150 – $350
High-Security Lock Installation$200 – $400
Broken Key Extraction$75 – $150
Safe Opening$150 – $500
Master Key System (per door)$50 – $150
Key Duplication$5 – $20
Mailbox Lock Replacement$60 – $120

12+ items pre-loaded. Fully customizable.

ROI CALCULATOR

See what Sterling saves locksmiths

Enter your numbers below to see projected annual savings.

Your business today

Adjust the sliders to match your situation

techs

Number of technicians in the field

/week

Calls that go to voicemail or are missed

Typical revenue per completed job

%

Percentage of quotes you currently follow up on

hrs/wk

Time spent on scheduling, invoicing, follow-ups

Projected annual benefit
$102,536
2,758% monthly ROI
Pays for itself in 1 days
Captured leads/mo
29 leads

$4,567/mo in new revenue

Hours saved/week
8 hrs

$20,300/yr value

Collections improved
$486/mo

$5,832/yr recovered

Extra quotes closed
4/mo

$1,800/mo revenue

Sterling Growth plan
$299/mo
Monthly benefit
$8,545/mo
CostNet benefit

Frequently asked questions

Can the Front Desk Agent handle after-hours emergency calls?

Yes. It operates 24/7 and can distinguish between a standard inquiry and an emergency lockout, dispatching your on-call technician immediately.

How does the Quoting Agent handle complex commercial jobs?

You can configure it with your pricing for different hardware and labor rates. It can then generate detailed, multi-page quotes for large-scale master key systems.

Can Dispatch Brain optimize routes for multiple technicians?

Yes. It can manage schedules for your entire team, creating the most efficient routes and assignments based on location, availability, and job priority.

Does the system integrate with my existing accounting software?

Yes, Sterling integrates with QuickBooks, Xero, and other popular accounting platforms to streamline your bookkeeping.

Can I customize the follow-up sequence for quotes?

Absolutely. You can set the timing and content of follow-up messages to match your sales process.

Is there a mobile app for my technicians?

Yes, a progressive web app (PWA) that works on any device. Techs can view their schedules, get job details, and update job statuses from the field.

How long does it take to get set up?

You can be up and running in about 30 minutes. The setup process is guided and intuitive.

Can I import my existing customer data?

Yes, you can import your customer list from a CSV file.

What if I need help or have a question?

We offer 24/7 support via chat, email, and phone. Our team is always here to help.

Is there a contract or can I cancel anytime?

There are no long-term contracts. You can cancel your subscription at any time.

Stop losing lockout calls. Start growing your locksmith business.

Sterling Locksmith gives you a complete AI back office that works around the clock, so you can focus on what you do best: securing your community.