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Sterling MarineQ4 2026

Keep Your Customers Afloat

Sterling is the AI-powered platform that helps marine and boat service businesses manage their operations, from scheduling and dispatch to invoicing and customer communication.

$57.7B

Annual US sales of boats, marine products and services

11.6M

Registered recreational boating vessels in the US

9.5%

Annual growth rate of the boat repairing market

85M

Americans who go boating each year

Running a marine service business is a constant juggling act.

Seasonal Scheduling Nightmares

The boating season is short and intense.

Inaccurate Job Costing

Estimating the cost of a boat repair is a complex process.

Poor Customer Communication

Boat owners are passionate about their vessels.

Inefficient Parts Management

Stocking the right parts for a wide variety of boat makes and models is a major challenge.

See your agents in action.

Quoting Agent

Generate accurate quotes in minutes, not hours.

A customer requests a quote to replace the bellows on their Mercruiser outdrive.

Dispatch Brain

Optimize your technicians' schedules for maximum efficiency.

It's the start of a busy spring day.

Marine Mechanic AI

Diagnose complex engine problems with the power of AI.

A customer brings in a boat with a complex, intermittent engine issue.

6 agents. Built for marine technicians.

Front Desk Agent

Your AI-powered receptionist that answers calls, schedules appointments, and provides instant answers to customer questions, 24/7.

Quoting Agent

Generate accurate, professional quotes in minutes, including parts, labor, and taxes, and send them to customers for approval.

Marine Mechanic AI

An AI-powered diagnostic assistant that helps your technicians troubleshoot complex engine problems and identify the.

Dispatch Brain

The intelligent dispatch system that optimizes your technicians' schedules, routes them to jobs.

Collections Agent

Your automated collections assistant that sends friendly reminders to customers with overdue invoices and makes it easy.

Marketing Agent

Your AI-powered marketing team that helps you attract new customers with targeted email campaigns.

Pre-loaded. Ready to quote.

Industry-standard pricing for marine & boat service services. Customize every line item.

ServicePrice Range
Outdrive Service$450 - $850
Bellows Replacement$600 - $1,200
Gimbal Bearing Replacement$800 - $1,500
Engine Tune-Up$300 - $600
Water Pump Impeller Replacement$250 - $500
Bottom Painting$50 - $100 per foot
Fiberglass Repair$150 - $300 per hour
Gelcoat Repair$200 - $400 per hour
Winterization$350 - $700
Shrink Wrapping$20 - $35 per foot
Boat Detailing$25 - $50 per foot
Electronics Installation$150 - $250 per hour
Pre-Purchase Inspection$300 - $600

13+ items pre-loaded. Fully customizable.

ROI CALCULATOR

See what Sterling saves marine technicians

Enter your numbers below to see projected annual savings.

Your business today

Adjust the sliders to match your situation

techs

Number of technicians in the field

/week

Calls that go to voicemail or are missed

Typical revenue per completed job

%

Percentage of quotes you currently follow up on

hrs/wk

Time spent on scheduling, invoicing, follow-ups

Projected annual benefit
$102,536
2,758%Monthly ROI
Pays for itself in 1 days
No long-term contract
Cancel anytime
Captured leads/mo
29 leads

$4,567/mo in new revenue

Hours saved/week
8 hrs

$20,300/yr value

Collections improved
$486/mo

$5,832/yr recovered

Extra quotes closed
4/mo

$1,800/mo revenue

Before vs. After Sterling
Monthly revenue
Before
$20,250
After
$24,817
Collected per month
Before
$17,820
After
$18,306
Quotes closed/mo
Before
7
After
11
Sterling Growth plan
$299/mo
Monthly benefit
$8,545/mo
CostNet benefit

Frequently asked questions

How much does it cost to service a boat engine?

The cost of servicing a boat engine can vary widely depending on the make and model of the engine, but a typical annual service can range from $300 to $600.

How often should I have my boat's bottom painted?

For boats kept in the water, we recommend painting the bottom every 1-2 years to prevent marine growth and protect the hull.

What is included in a boat winterization service?

Our winterization service includes draining the engine block and manifolds, stabilizing the fuel, fogging the engine, and disconnecting the battery to protect your boat during the off-season.

Can you repair fiberglass and gelcoat damage?

Yes, we have experienced technicians who specialize in fiberglass and gelcoat repair, from minor scratches to major structural damage.

Do you offer mobile boat repair services?

Yes, we offer mobile service for many common repairs and maintenance items. Contact us to see if we can come to your location.

How long will it take to repair my boat?

The time it takes to repair your boat will depend on the extent of the damage and the availability of parts. We will provide you with an estimated timeline when you approve your quote.

Do you work on all makes and models of boats?

We service most major brands of boats and engines. Please contact us with the specifics of your vessel to confirm.

What is the best way to schedule a service appointment?

You can schedule a service appointment by calling our office, or by using our online booking tool on our website.

Do you offer financing for major repairs?

Yes, we partner with several marine financing companies to offer flexible payment options for major repairs and repowers.

What are your hours of operation?

Our service department is open from 8am to 5pm, Monday through Friday. We also offer emergency after-hours service for an additional fee.

Ready to take your marine service business to the next level?

Schedule a demo of Sterling today and see how our AI-powered platform can help you streamline your operations, improve customer satisfaction, and boost your bottom line.