Build Your Business, Not Just Pools

Sterling's Dispatch Brain and Project Management Brain provide a centralized calendar where you can schedule excavation, plumbing, electrical, and finishing crews across all your projects. You can see everyone's availability, assign tasks, and automatically notify them of their schedules. If a delay occurs, you can easily drag and drop to adjust the entire project timeline, and all dependent crews are instantly updated.

Yes. The Quoting Agent is designed for flexibility. You can create detailed, line-item quotes from scratch or use pre-built templates for common pool packages. It allows you to input custom dimensions, select different materials, add features like waterfalls or spas, and adjust labor costs to generate an accurate and professional proposal for any type of pool construction or renovation project.

When a client requests a change, you can create a digital change order within the Project Management Brain. This document outlines the new scope of work, additional costs, and any impact on the project timeline. The client can review and approve the change order electronically, ensuring you have a clear, documented record before proceeding with the additional work.

Absolutely. You can upload all your permit applications, site plans, and inspection reports to the project files in Sterling. The system allows you to set reminders for inspection dates and submission deadlines, ensuring you stay on top of the complex administrative requirements for each project.

The Front Desk Agent integrates with your website's contact form and phone system. When a new inquiry comes in, it immediately engages the lead with an automated text message, answers basic questions, and can even book a consultation directly on your calendar based on your availability. This ensures every potential customer gets an immediate response, even when you're on-site.

Yes, by combining the Quoting Agent with project expense tracking, you can get a clear view of your profitability per project. The system compares your initial quote against actual material costs, labor hours, and subcontractor payments, giving you a real-time P&L statement for every job.

Sterling provides a dedicated client portal where homeowners can log in to see the project schedule, view progress photos you upload, and access all important documents. The system also sends automated updates at key milestones, reducing the number of status-update calls and emails you receive.

Yes, you can add subcontractors to your projects in Sterling, giving them limited access to view schedules and tasks relevant to them. You can dispatch work orders, share files, and communicate directly within the platform, keeping all project-related communication in one place.

The Collections Agent automates your invoicing based on project milestones. It sends out invoices for progress payments automatically and follows up with clients if a payment becomes overdue. This consistent, automated follow-up ensures a steady cash flow and reduces the time you spend chasing payments.

Yes. You can use the Marketing Agent to launch targeted ad campaigns aimed at homeowners in affluent neighborhoods or those with older pools. You can showcase your portfolio of renovation projects and highlight high-value services like pebble finishes, saltwater conversions, or adding modern water features to attract qualified leads.