Now live — the first AI back office built for tile & grout contractors
While you're setting tile, your agents are booking the next job.
Sterling Crew for Tile & Grout gives 1–15 person shops a 24/7 AI team — front desk, estimator, dispatcher, and collector — that answers calls, sends quotes, and chases payments so you can focus on the work.
Avg missed call rate for tile & grout shops
Avg value of a shower remodel lead lost to a missed call
Avg time to first lead response with Sterling
Time to get agents live from sign-up
You're a master tiler. You shouldn't also have to be a project manager, estimator, and collections department.
Missed while mixing thin-set
A homeowner called about a full bathroom remodel while you were in the middle of a complex installation. They hired the competitor who answered. That's a $5,000 job you never saw.
Quotes dying in your inbox
You sent 15 estimates last month. Eight never got a follow-up. Most of those customers hired someone else by day 4. You just didn't know.
Evenings on QuickBooks
You finished a full-day kitchen backsplash at 5pm. By 8pm you're still at the kitchen table entering material costs and chasing an invoice from three weeks ago.
Your competitor is winning on Houzz
The tile shop two towns over has 250 five-star reviews. You have 25. When someone searches 'tile contractor near me,' they're not even finding you.
AGENT SPOTLIGHT
See your agents in action.
Never miss a kitchen backsplash lead again
A homeowner texts about a kitchen backsplash at 10:30 AM while you're on a job. The agent identifies it's a qualified residential project, asks the right questions (square footage, tile type, current material), checks your calendar, and texts back a booking confirmation — before you've even finished your cut.
Voice-describe the job. Get a quote in 3 minutes.
You finish a site walk for a bathroom floor. On the way to your truck you record a 45-second voice note: '120 sq ft bathroom, porcelain tile, heated floor system, standard grout.' The agent transcribes it, pulls your labor rates and material costs, calculates the sales tax, and sends you a formatted quote for review. You approve it with one tap.
Get paid for every job. Without the awkward calls.
You completed a shower installation on Monday. By Monday evening, the invoice is already sent. By Thursday, when it's still unpaid, the agent sends a friendly reminder. By day 10, it sends a second. You never know it happened — until you see the payment notification.
YOUR AI TEAM
6 agents. Built for tile installers.
Front Desk Agent
Answers every inquiry 24/7 — calls, texts, and website chats. Knows the difference between a $250 grout repair and a $5,000 bathroom remodel. Qualifies the job type, collects the address, checks your calendar, and books the appointment. Detects emergency keywords like 'leaking shower,' 'cracked tile,' or 'water damage' and escalates immediately.
Quoting Agent
Builds itemized tile & grout estimates from your price book — backsplashes, floors, showers, heated floors, grout repair. Takes a voice memo from your site visit and turns it into a formatted PDF quote with materials, labor, and tax. Follows up at day 2, day 5, and day 10 until it gets a yes or no.
Dispatch Brain
Builds your daily route in order, factoring in job duration and drive time between sites. Sends each tiler a morning briefing with their schedule and addresses. If a customer cancels, it checks your waitlist for a nearby backfill job and proposes a replacement.
Collections Agent
Auto-generates the invoice the moment a job is marked complete. Sends via email and text with a Stripe payment link. Follows up politely at 7, 14, and 30 days if unpaid. Escalates to you with a full context note — never makes you look bad, never sounds aggressive.
Reputation Agent
Sends a review request 2 hours after payment is received — when satisfaction is highest. Monitors your Google and Houzz listings daily for new reviews. Drafts responses for your approval. If a customer expresses a complaint before leaving a review, it holds the review request and alerts you immediately.
Marketing Agent
Watches your calendar for slow weeks 10 days out. If capacity drops below your threshold, drafts a reactivation campaign to past customers — seasonal offers like heated floors before winter, outdoor patios in spring, or grout sealing before the holidays. Sends you the draft. You approve it in one tap.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your tile & grout price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
12+ items pre-loaded. Fully customizable.
See what Sterling saves tile & grouts
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
Can the Front Desk Agent tell a $250 grout repair from a $5,000 bathroom remodel and treat them differently?
Yes. It uses your configured service taxonomy to classify jobs by type and value, and escalates or auto-books based on your thresholds.
Can the Quoting Agent handle voice memos from job sites?
Yes. Record a voice note describing the scope, and the agent transcribes it and builds a structured quote from your price book automatically.
How does emergency handling work — leaking shower, water damage?
The agent detects urgent keywords in any channel (text, chat, email) and immediately sends you a priority notification with the customer's details, regardless of time of day.
Does it track material requirements by job type?
Yes. You can flag service types that require specific materials (thin-set, grout, sealer) and the agent includes them in quotes and tracks inventory per job.
Can I set different autonomy levels per agent?
Yes. Each agent has a configurable autonomy setting — from 'auto-approve everything' to 'ask me before every action.' Most owners start with auto-booking for routine jobs and approval-required for quotes over $X.
Does it sync with my Google Calendar?
Yes, two-way sync. The agent knows your real availability when booking jobs and adds every new booking to your calendar automatically.
Can my tilers use it on their phones?
Yes. Tilers get a mobile-first view: their daily schedule, job details, photo upload, and mark-complete. Works as a PWA — no app store install required.
How is this different from Jobber?
Jobber is built for 10–500 person operations with enterprise complexity and pricing to match. Sterling is purpose-built for 1–20 person tile & grout shops, with AI agents that do the work instead of organizing it — and you're live in 30 minutes, not 6 weeks.
Can I import my existing customer list?
Yes. CSV import with column mapping. Most tile & grout contractors are fully imported in under 10 minutes.
Is there a free trial?
Yes. 14-day free trial, full access, no credit card required.
Your next bathroom remodel lead is calling right now.
Sterling Crew for Tile & Grout answers it, qualifies it, books it, quotes it, and collects the payment. You just do the work you're great at.