Keep Your Bays Full & Customers Rolling
Sterling is the AI-powered platform that streamlines your tire shop, from appointment booking and inventory management to customer communication and marketing, so you can focus on what you do best: providing top-notch service.
Annual industry revenue by 2027
Of customers book appointments online
Of a technician's time is spent on non-billable tasks
Increase in revenue with automated follow-ups
Stop wrestling with outdated software and manual processes
Inefficient Appointment Scheduling
Phone calls and walk-ins are great, but they can lead to double bookings, long wait times, and a chaotic schedule.
Inventory Management Headaches
Tire shops deal with a massive and constantly changing inventory.
Inconsistent Quoting & Upselling
Providing accurate and consistent quotes is crucial for building trust with customers.
Lack of Effective Marketing
Most tire shops rely on word-of-mouth and repeat business, but that's not enough to grow in today's competitive market.
Agent Spotlight
See your agents in action.
Your 24/7 virtual receptionist
A customer needs to book a last-minute tire change before a road trip.
Instant, accurate quotes every time
A customer is shopping around for new tires and wants a quote.
Expert recommendations and upsells
A customer comes in for a routine tire rotation.
6 bays, 12 vehicles, zero downtime
The AI optimizes bay assignments, tracks work order progress in real-time, and reshuffles the schedule when a walk-in arrives — keeping every bay productive.
Fleet invoices sent, tracked, and collected — automatically
The AI manages fleet accounts with consolidated invoicing, tracks aging receivables, and sends payment reminders on each fleet's billing terms.
5-star reviews, seasonal campaigns, and repeat bookings — on autopilot
The AI sends review requests after every service, manages seasonal tire storage campaigns, and re-engages dormant customers with targeted offers.
Your AI Team
6 agents. Built for tire technicians.
Front Desk Agent
Your AI-powered virtual receptionist that answers calls, books appointments, and handles customer inquiries 24/7.
Quoting Agent
Generates accurate and consistent quotes for tires, installations, and other services in seconds.
Tire & Alignment Specialist
Provides expert recommendations for tire and alignment services based on vehicle history and customer needs.
Dispatch Brain
Optimizes your technicians' schedules and dispatches jobs efficiently to keep your bays running at full capacity.
Collections Agent
Automates payment reminders and follows up on overdue invoices to ensure you get paid on time.
Marketing Agent
Launches targeted marketing campaigns to attract new customers and keep your existing ones coming back.
Price Book
Pre-loaded. Ready to quote.
Industry-standard pricing for tire shop & service services. Customize every line item.
13+ items pre-loaded. Fully customizable.
See what Sterling saves tire technicians
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
FAQ
Frequently asked questions
How often should I rotate my tires?
It is generally recommended to rotate your tires every 5,000 to 7,500 miles to ensure even wear and extend the life of your tires.
What is the difference between wheel alignment and wheel balancing?
Wheel alignment consists of adjusting the angles of the wheels so that they are parallel to each other and perpendicular to the ground. Wheel balancing, on the other hand, involves correcting any imbalances in the weight of the tire and wheel assembly.
How do I know if I need new tires?
You can check the tread depth of your tires using the penny test. If you can see all of Abraham Lincoln's head, it's time for new tires. Other signs include visible cracks, bulges, or uneven wear.
What are the benefits of nitrogen inflation?
Nitrogen is less likely to migrate through tire rubber than oxygen, which means that your tire pressure will remain more stable over time. This can lead to improved fuel economy and longer tire life.
How long does a tire installation take?
A standard tire installation for four tires typically takes about 45 minutes to an hour.
Do you offer financing for new tires?
Yes, we offer flexible financing options to help you get the tires you need without breaking the bank. Ask one of our service advisors for more details.
What brands of tires do you carry?
We carry a wide range of tires from all the major brands, including Michelin, Goodyear, Bridgestone, and more. We can also special order tires if we don't have what you're looking for in stock.
Do you offer a warranty on your services?
Yes, we offer a comprehensive warranty on all of our services, including tire installations, repairs, and alignments. Please see our warranty page for more details.
Can I book an appointment online?
Yes, you can easily book an appointment online through our website. Simply select the service you need, choose a date and time that works for you, and we'll see you then.
What are your hours of operation?
Our hours of operation vary by location. Please visit our website or give us a call to find out the hours for the shop nearest you.
Ready to take your tire shop to the next level?
Schedule a free demo of Sterling today and see how our AI-powered platform can help you streamline your operations, increase revenue, and provide a better customer experience.