Purpose-built for high-risk, high-ticket tree service operations
Dangerous removals, emergency calls, and 10-job quote backlogs. Your agents handle the back office.
Sterling Tree Service gives arborist companies a full AI team — 24/7 emergency response, site-visit quote generation, crew scheduling, and stump grinding upsell automation — purpose-built for the high-ticket, high-hazard tree business.
Tree service calls missed during storm season
Avg. value of a hazardous removal lead
Avg. time to get a quote to a customer after a site visit
Stump grinding upsell opportunities missed
You're a certified arborist, not a call center manager. Stop losing high-value jobs to administrative bottlenecks.
Emergency tree-down calls missed after storms
A major storm hits. For the next 48 hours, your phone rings nonstop with lucrative, high-urgency removal jobs. You miss half of them because you're on-site managing a hazardous removal. Each missed call is a $5,000+ job gone to a competitor.
Quote backlogs after site visits
You spend your days driving between properties, assessing tree health, and identifying risks. You have a dozen handwritten notes for quotes to send, but by the time you get to them at night, the customer has already hired someone else.
ISA compliance documentation not tracked
You're meticulous about ISA standards in the field, but your back office isn't. Proof of insurance, arborist certifications, and client authorizations are scattered across emails and texts, creating huge liability.
Stump grinding and trimming upsells left on the table
After every removal, there's an opportunity to upsell stump grinding, soil restoration, or preventative trimming on adjacent trees. But your crews are focused on the primary job and forget to offer it, leaving thousands in revenue behind each month.
AGENT SPOTLIGHT
See your agents in action.
Capture every storm-driven emergency call, 24/7
A tornado watch is issued for your area. At 2 AM, a homeowner calls about a massive oak leaning over their house. The agent identifies the emergency keywords, bypasses the standard booking flow, and immediately alerts your on-call crew leader with the homeowner's name, address, and photos of the tree. The job is secured before your competitors are even awake.
From site-visit voice note to itemized quote in 5 minutes
You finish assessing a complex removal. On the way back to your truck, you record a voice note: 'Hazardous removal of 70-foot silver maple, overhanging the garage. Requires crane access, 3-man crew, full rigging. Advised client on stump grinding and soil remediation.' Before you've left the driveway, the agent has generated an itemized PDF quote including crane rental costs, crew day rates, and the stump grinding upsell, ready for you to send.
Optimize your crew schedules around equipment and expertise
You have three crews: one specialized in technical removals, one for trimming and plant health care, and one for stump grinding. The Dispatch Brain automatically assigns jobs based on crew skills and equipment availability (crane, bucket truck, stump grinder), sequencing the routes to minimize travel time and maximize billable hours.
YOUR AI TEAM
6 agents. Built for arborists.
Front Desk Agent
Answers every call and web inquiry 24/7, differentiating between a simple trimming request and a high-value, hazardous removal. During storms, it becomes an emergency dispatcher, capturing lead details and escalating tree-down calls immediately. It knows to ask for photos, access details, and power line proximity.
Quoting Agent
Turns your site-visit voice notes into detailed, ISA-compliant quotes. It pulls from a price book that understands crane time, rigging complexity, and disposal fees. It automatically adds stump grinding and preventative care options to every removal quote, and follows up until the client approves.
Dispatch Brain
Manages your complex crew and equipment logistics. It knows which crew has the certified arborist for a city contract, which truck has the stump grinder, and the current location of your crane. It builds routes that optimize for fuel, drive time, and job priority, and automatically reschedules if a job runs long.
Collections Agent
Invoices clients the moment your crew marks a job complete, with options for phased payments on large removals. It automatically follows up on unpaid invoices for high-ticket jobs, ensuring your cash flow keeps up with your payroll and equipment costs.
Reputation Agent
After a successful removal, it sends a review request prompting the client to mention the crew's safety and professionalism. It monitors your Google Business Profile and industry sites like TreeCareHQ for new reviews and drafts responses that highlight your expertise and ISA certification.
Marketing Agent
Identifies past removal clients and automatically sends them a follow-up campaign for stump grinding six weeks later. Before storm season, it contacts all past customers to offer preventative trimming and health assessments, generating proactive, high-margin work.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your tree service & arborist price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
13+ items pre-loaded. Fully customizable.
See what Sterling saves tree service & arborists
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
Can the agent distinguish between a routine pruning job and a hazardous removal that needs a crane?
Yes. It analyzes inquiries for keywords like 'leaning,' 'crane access,' 'over house,' and 'emergency' to classify job complexity and value, escalating high-risk jobs for immediate manual review.
How does the Quoting Agent handle the variable costs of crane rental and disposal fees?
You can configure rules for variable costs. For example, you can set a rule that any job flagged as 'crane required' automatically adds a line item for a 4-hour minimum crane rental from your preferred supplier.
Can Dispatch Brain schedule jobs based on a specific arborist's certification?
Yes. You can assign specific skills and certifications (e.g., 'ISA Certified Arborist,' 'TCIA Certified Treecare Safety Professional') to each team member, and the dispatcher will only assign jobs that require those qualifications to the right crew.
Does the system track ISA compliance and insurance documents?
While Sterling doesn't store the documents themselves, it can be configured to automatically request proof of insurance from clients before a high-risk job and track expiration dates for your crew's certifications, sending you reminders 60 days before renewal is due.
How does the stump grinding upsell work?
The Quoting Agent automatically adds an optional 'Stump Grinding' line item to every tree removal quote. Additionally, if a client declines the initial upsell, the Marketing Agent can be configured to send a follow-up email or text 2-4 weeks later, which is often when homeowners realize they want the stump gone.
Does Sterling integrate with my accounting software like QuickBooks?
Yes, Sterling syncs key information like invoices and payments with QuickBooks Online to eliminate double entry and keep your books accurate without manual data entry.
Can I set different levels of autonomy for different agents?
Absolutely. You can set the Front Desk Agent to auto-book any trimming job under $1,000, but require your manual approval for any removal quote over $2,500. You have full control over each agent's decision-making authority.
Will my crews in the field find this easy to use?
Yes. Sterling is designed for field use on any smartphone. Crew leaders can see their daily schedule, get directions, view job notes and photos, and mark jobs complete with a single tap. No complex software to learn.
How is this different from arborist software like ArboStar or Jobber?
ArboStar and Jobber are powerful tools for organizing your work, but they still require you or an office manager to operate them. Sterling provides the operators. Our AI agents don't just give you a dashboard; they answer the calls, create the quotes, and schedule the crews for you.
How long does it take to get started?
You can be live in about an hour. You connect your Google account, set your service areas, import your price book (or use our template), and configure your agents' rules. We provide a dedicated onboarding specialist to get you running before your first call comes in.
Your next hazardous removal lead is calling. Who's answering?
Sterling Tree Service captures every lead, quotes every job with precision, and optimizes your entire high-stakes operation. Start your free trial and see how an AI-powered back office can transform your business.