Now live — the first AI back office built for drywall & plastering contractors
From messy mud to seamless systems. Your back office, automated.
Sterling Crew gives 1–15 person drywall shops a 24/7 AI team — front desk, estimator, dispatcher, and collector — that answers calls, sends quotes, and chases payments so you can focus on the finish.
Avg missed call rate for finishing contractors
Avg value of a Level 5 finish job lost to a missed call
Avg time to first lead response with Sterling
Time to get agents live from sign-up
You're a master of mud and tape. You shouldn't also have to be a master of marketing, scheduling, and collections.
Calls missed during a messy job
A homeowner called about a full basement finishing project while you were covered in mud, running a taping gun. They hired the competitor who answered. That's a $5,000 job you never saw.
Bids lost in the shuffle
You sent out 15 bids for various patch jobs and remodels last month. Eight never got a follow-up. Most of those clients went with another crew by day 3. You just didn't have time to chase them.
Nights spent on invoices, not with family
You finished a long day of sanding and texturing at 6pm. By 9pm you're still at the kitchen table, trying to calculate square footage and chase down a payment from a general contractor.
Your competition is dominating local search
The drywall company one town over has 250 five-star reviews. You have 25. When a homeowner searches for 'drywall repair near me,' you're not even on the first page.
AGENT SPOTLIGHT
See your agents in action.
Never miss a high-value finishing job again
A custom home builder texts about a 5,000 sq. ft. new construction job needing a Level 5 finish. While you're on-site, the agent qualifies the lead, confirms the scope, checks your availability, and schedules a formal walkthrough for you — all before you've cleaned your tools.
Voice-note your walkthrough. Get a full bid in minutes.
You finish a walkthrough for a popcorn ceiling removal and skim coating job. On the way to your truck, you record a 60-second voice note: '1,200 sq. ft. popcorn removal, 8-foot ceilings, needs oil-based primer, two coats of skim, Level 4 finish.' The agent transcribes it, calculates materials and labor from your price book, and sends you a formatted bid to review.
Get paid faster. Without the awkward follow-ups.
You finished a patch job for a homeowner on Tuesday. The invoice is sent automatically that evening. When it's still unpaid by Friday, the agent sends a polite reminder. You get the payment notification without ever having to make an awkward call.
YOUR AI TEAM
6 agents. Built for drywall contractors.
Front Desk Agent
Answers every call, text, and web lead 24/7. Knows the difference between a small punch-hole patch and a full commercial build-out. Qualifies the job, collects project details, and books estimates based on your real-time availability. Detects urgent keywords like 'water damage' or 'ceiling collapse' and escalates immediately.
Quoting Agent
Builds detailed, itemized bids from your price book — new installs, finishing levels, patch jobs, skim coating, and texturing. Turns a quick voice memo from your site visit into a professional PDF quote, including materials, labor, and disposal fees. Follows up automatically until the bid is won or lost.
Dispatch Brain
Organizes your daily schedule, optimizing routes between jobs to save fuel and time. Sends your crew a morning brief with all job details, addresses, and required materials. If a job finishes early, it can pull a smaller patch job from your waitlist to fill the gap.
Collections Agent
Automatically generates and sends invoices the moment a job is marked complete. Includes a secure payment link. Sends polite, persistent reminders for unpaid invoices at intervals you set. Escalates problem accounts to you with full context, so you're always in control.
Reputation Agent
Sends a review request via text 2 hours after the invoice is paid — when the client is admiring their flawless new walls. Monitors your Google and Yelp profiles for new reviews and drafts responses for your approval. Alerts you to negative feedback privately before it becomes a public problem.
Marketing Agent
Watches for gaps in your schedule. If a week is looking light, it can draft a promotional campaign to past clients or local builders, offering a discount on services like 'garage finishing' before winter or 'popcorn ceiling removal' for spring remodels. You approve it with a single tap.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your drywall & plaster price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
12+ items pre-loaded. Fully customizable.
See what Sterling saves drywall & plasters
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
Can the Front Desk Agent tell the difference between a small patch and a full basement finish?
Yes. It uses your service settings to classify jobs by size and complexity. It can auto-book small, standard repairs while escalating larger, more profitable projects directly to you for a personal touch.
How does the Quoting Agent handle different finish levels?
You define the labor and material costs for each finish level (e.g., Level 3 for garages, Level 5 for high-end residential). The agent then accurately quotes based on the client's specific requirements.
What happens if there's an emergency like a burst pipe causing water damage?
The agent recognizes keywords like 'water damage,' 'leak,' or 'wet drywall' and immediately flags the lead as urgent, sending a priority alert to your phone so you can respond instantly.
Can I use my own material pricing in the quotes?
Absolutely. You can import your existing price book or build a new one within Sterling. The Quoting Agent will use your specified costs for drywall sheets, mud, tape, and primer to ensure accurate bids.
Can I set the system to only book jobs in certain neighborhoods?
Yes. You can define your service area by zip code or a radius from your home base. The Front Desk Agent will automatically decline jobs outside your territory, keeping your schedule efficient.
Does this sync with my existing calendar?
Yes, it offers two-way sync with Google Calendar. The agent sees your real-time availability and adds all booked estimates and jobs directly to your schedule.
My crew doesn't speak English well. Can they use it?
The technician mobile view is designed to be simple and visual. Key information like addresses and job status updates can be understood with minimal language dependancy. We are also expanding multilingual support.
How is this different from a general CRM like Jobber?
Jobber helps you organize your work. Sterling's AI agents *do* the work. Instead of you managing leads and sending invoices, our agents handle it for you, specifically trained on the language and workflows of a drywall business.
Can I import my client list from QuickBooks?
Yes. You can import your customer list via a simple CSV file. You can be up and running with your existing client base in less than 15 minutes.
Is there a free trial to see if it works for my drywall business?
Yes, we offer a 14-day free trial with full access to all agents. No credit card required. See for yourself how much time you get back.
Your next big finishing job is calling.
Sterling Crew answers the call, books the estimate, and sends the invoice. You just focus on delivering the perfect finish.