Purpose-built for residential and storm-damage roofing contractors
Hail hits at 2pm. Your canvassers have territories by 4pm. Your agents handle everything else.
Sterling Roofer gives roofing companies a full AI operations team — storm intelligence, insurance claim management, supplement identification, RCV holdback collection, and production coordination — built for the high-ticket, weather-driven roofing business.
Avg supplement value left on the table per insurance job
Revenue lost by most roofers to uncollected RCV holdbacks
Optimal canvassing window after a hail storm
Separate payments to track per insurance roofing job
You're a master roofer. You shouldn't also be chasing insurance adjusters, tracking 12 open claims, and trying to remember which jobs still have RCV holdbacks outstanding.
Storm hits. Competitors move. You find out late.
A hail storm hits your market on a Tuesday afternoon. The three biggest crews in your area have canvassers deployed by Wednesday morning. You find out about it Friday when a homeowner mentions it. That window is your entire business model — and you missed it.
RCV holdbacks nobody's collecting
You completed a roof in April. The ACV check came. The deductible was collected. But the recoverable depreciation — $2,400 in this case — is still sitting in the insurance company's system because nobody followed up. That's the job that paid 80% and quietly became a loss.
Adjuster missed the drip edge. And the starter strip. And the O&P.
The adjuster's scope came in at $6,200. Your estimate was $8,800. The difference is $2,600 in legitimate items — drip edge, starter strip, high-profile ridge cap, overhead & profit — that are standard on every insurance claim. You don't have time to file a supplement. You eat the difference.
Production chaos
Materials haven't arrived. The crew showed up anyway. The permit isn't approved yet. The customer is calling. You're juggling three installs and an adjuster meeting and you don't have a single system to track which of your 8 active jobs is in what state.
AGENT SPOTLIGHT
See your agents in action.
Hail hits at 2pm. Your canvassers have territories by 4pm.
Tomorrow.io detects 1.25-inch hail across 6 zip codes in your service area. The Storm Intelligence Agent immediately creates a storm event, maps the affected area, identifies which of your existing customers live in the impact zone (priority outreach — they already trust you), and generates suggested canvassing territories for your sales reps. You get a push notification with the storm summary and a single-tap to activate storm mode.
Adjuster missed $2,600. The agent finds it and writes the letter.
The adjuster's scope arrives at $6,400. You upload the PDF. The agent parses every line item and compares it against your own estimate. It flags: missing drip edge (all 4 sides), starter strip not itemized separately, satellite dish detach & reset omitted, overhead & profit not included. Total supplement opportunity: $2,340. It drafts the supplement request letter with supporting Xactimate codes and photo references. You review and approve. Sent.
4 payments per job. The agent tracks every one.
A typical insurance job has: a deductible ($1,500), an ACV check ($7,200, written to homeowner + mortgage company), a supplement payment ($1,800), and an RCV holdback ($2,400). The agent creates a payment schedule at contract signing, tracks each payment event, and sends the right follow-up at the right time — including the 30-day post-completion RCV reminder that most roofers forget to send.
YOUR AI TEAM
6 agents. Built for roofers.
Storm Intelligence Agent
Monitors weather data across your service area 24/7. When hail ≥0.75 inches or wind ≥50 mph is detected, it creates a storm event, maps affected zip codes, identifies existing customers in the impact zone, generates canvassing territory suggestions, and notifies your sales reps — all before your competitors have finished their morning coffee.
Front Desk Agent
Handles all inbound roofing leads — storm damage inquiries, retail replacement calls, WDO inspection requests, and emergency leak calls. Qualifies job type (insurance vs. retail), collects address and property details, and routes to the right sales rep. Active leak inquiries trigger immediate escalation. WDO requests for real estate transactions are flagged as urgent with closing date tracked.
Insurance Advocate Agent
Manages the entire insurance claim lifecycle — from filing guidance through adjuster meeting prep, scope review, supplement identification, and RCV holdback collection. Parses adjuster scopes and identifies missing line items. Drafts supplement request letters. Tracks every payment event (ACV, deductible, supplement, RCV) and sends follow-ups so nothing falls through the cracks.
Estimating Agent
Builds roofing estimates from your price book using aerial measurements (EagleView integration) or voice-described site conditions. Supports both insurance scope-match format (line items with Xactimate codes) and retail proposal format (Good/Better/Best shingle tier presentation with financing). Follows up on unsent quotes at day 3, day 7, day 14.
Production Coordinator Agent
Manages everything from signed contract to completed installation — material orders, dumpster scheduling, crew assignment, permit tracking, customer notifications, and weather-gated scheduling. Sends homeowner notifications at 1 week before, day before, and morning of installation. Runs the post-install checklist to ensure photos, customer sign-off, and warranty registration are all captured.
Reputation & Referral Agent
Sends review requests 24 hours after final payment — with a sentiment check that holds the request if the customer mentioned any issue. Registers manufacturer warranties (GAF, Owens Corning, CertainTeed) and delivers the warranty certificate to the homeowner. Activates a referral program for satisfied customers and generates before/after photo pairs for marketing use.
PRICE BOOK
Pre-loaded. Customizable. Ready to quote.
Your roofer price book comes pre-loaded with industry-standard pricing. Customize every line item to match your rates.
12+ items pre-loaded. Fully customizable.
See what Sterling saves roofers
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
Frequently asked questions
Can it track the full insurance payment lifecycle for a single job — ACV, deductible, supplement, and RCV holdback separately?
Yes. The Insurance Claim Tracker creates a payment schedule at job start and tracks each payment event individually, with follow-ups timed appropriately for each one.
How does the supplement process work — does the agent actually identify what the adjuster missed?
Yes. Upload the adjuster's scope PDF. The agent parses it, compares it against your estimate, and flags common supplement items — drip edge, starter strip, pipe boots, O&P, satellite dish, high-profile ridge cap, and more. It drafts the supplement letter with Xactimate codes and photo references.
Does it integrate with EagleView for aerial measurements?
Yes. Enter the job address and order an EagleView report in-app. When the report is ready (typically 15–20 minutes), it automatically populates your estimate with squares, pitch, ridge, hip, valley, and rake measurements.
How does storm canvassing work in the app?
The Storm Intelligence Agent creates canvassing territories on a map. Your reps are assigned territories. They log each door they knock — result (no answer, appointment set, not interested) — and appointments flow directly into the sales pipeline.
Can it handle mortgage company involvement in insurance checks?
Yes. When the ACV check is written to both the homeowner and mortgage company, the agent generates instructions for the homeowner on getting the mortgage company to endorse the check.
Does the Production Coordinator send customer notifications automatically?
Yes. At 7 days before, 1 day before, and morning of installation, customers get notifications with what to expect. If weather causes a reschedule, the agent notifies the customer and proposes new dates.
Does it register GAF or Owens Corning warranties automatically?
Warranty registration preparation is automated — the agent compiles all required information and queues it for submission. Automated API registration for manufacturer portals is on the V2 roadmap.
Can sales reps use it on mobile for field work — adjuster meetings, canvassing, photo documentation?
Yes. The mobile view is built for reps: their lead pipeline, adjuster meeting prep checklists, photo capture with categorization (damage, before, after, supplement evidence), and one-tap note logging.
How long does setup take for a roofing company with 4 sales reps and 2 crews?
Most roofing companies complete setup in 45–60 minutes — configure your price book, add your team with their roles, connect EagleView, and walk through agent configuration.
Is there a free trial?
Yes. 14-day free trial with full access to all 7 agents and features. No credit card required.
The next storm is already forming. Will your operation be ready?
Sterling Roofer detects the storm, deploys your canvassers, manages the insurance claim, identifies the supplement, collects the RCV holdback, and coordinates the install. You focus on the roof.