Hail hits at 2pm. Your canvassers have territories by 4pm. Your agents handle everything else.
Sterling Roofer gives roofing companies a full AI operations team — storm intelligence, insurance claim management, supplement identification, RCV holdback collection, and production coordination — built for the high-ticket, weather-driven roofing business.
Avg supplement value left on the table per insurance job
Revenue lost by most roofers to uncollected RCV holdbacks
Optimal canvassing window after a hail storm
Separate payments to track per insurance roofing job
You're a master roofer. You shouldn't also be chasing insurance adjusters, tracking 12 open claims, and trying to remember which jobs still have RCV holdbacks outstanding.
Storm hits. Competitors move. You find out late.
A hail storm hits your market on a Tuesday afternoon. The three biggest crews in your area have canvassers deployed by Wednesday morning.
RCV holdbacks nobody's collecting
You completed a roof in April. The ACV check came.
Adjuster missed the drip edge. And the starter strip. And the O&P.
The adjuster's scope came in at $6,200. Your estimate was $8,800.
Production chaos
Materials haven't arrived. The crew showed up anyway.
Agent Spotlight
See your agents in action.
Hail hits at 2pm. Your canvassers have territories by 4pm.
Tomorrow.io detects 1.25-inch hail across 6 zip codes in your service area.
Adjuster missed $2,600. The agent finds it and writes the letter.
The adjuster's scope arrives at $6,400. You upload the PDF.
4 payments per job. The agent tracks every one.
A typical insurance job has: a deductible ($1,500), an ACV check ($7,200.
Your AI Team
6 agents. Built for roofers.
Storm Intelligence Agent
Monitors weather data across your service area 24/7.
Front Desk Agent
Handles all inbound roofing leads — storm damage inquiries, retail replacement calls, WDO inspection requests, and emergency leak calls.
Insurance Advocate Agent
Manages the entire insurance claim lifecycle. Parses adjuster scopes and identifies missing line items.
Estimating Agent
Builds roofing estimates from your price book using aerial measurements (EagleView integration) or voice-described site conditions.
Production Coordinator Agent
Manages everything from signed contract to completed installation.
Reputation & Referral Agent
Sends review requests 24 hours after final payment — with a sentiment check that holds the request if the customer mentioned any issue.
Price Book
Pre-loaded. Ready to quote.
Industry-standard pricing for roofer services. Customize every line item.
12+ items pre-loaded. Fully customizable.
See what Sterling saves roofers
Enter your numbers below to see projected annual savings.
Your business today
Adjust the sliders to match your situation
Number of technicians in the field
Calls that go to voicemail or are missed
Typical revenue per completed job
Percentage of quotes you currently follow up on
Time spent on scheduling, invoicing, follow-ups
$4,567/mo in new revenue
$20,300/yr value
$5,832/yr recovered
$1,800/mo revenue
FAQ
Frequently asked questions
Can it track the full insurance payment lifecycle for a single job — ACV, deductible, supplement, and RCV holdback separately?
Yes. The Insurance Claim Tracker creates a payment schedule at job start and tracks each payment event individually, with follow-ups timed appropriately for each one.
How does the supplement process work — does the agent actually identify what the adjuster missed?
Yes. Upload the adjuster's scope PDF. The agent parses it, compares it against your estimate, and flags common supplement items — drip edge, starter strip, pipe boots, O&P, satellite dish, high-profile ridge cap, and more. It drafts the supplement letter with Xactimate codes and photo references.
Does it integrate with EagleView for aerial measurements?
Yes. Enter the job address and order an EagleView report in-app. When the report is ready (typically 15–20 minutes), it automatically populates your estimate with squares, pitch, ridge, hip, valley, and rake measurements.
How does storm canvassing work in the app?
The Storm Intelligence Agent creates canvassing territories on a map. Your reps are assigned territories. They log each door they knock — result (no answer, appointment set, not interested) — and appointments flow directly into the sales pipeline.
Can it handle mortgage company involvement in insurance checks?
Yes. When the ACV check is written to both the homeowner and mortgage company, the agent generates instructions for the homeowner on getting the mortgage company to endorse the check.
Does the Production Coordinator send customer notifications automatically?
Yes. At 7 days before, 1 day before, and morning of installation, customers get notifications with what to expect. If weather causes a reschedule, the agent notifies the customer and proposes new dates.
Does it register GAF or Owens Corning warranties automatically?
Warranty registration preparation is automated — the agent compiles all required information and queues it for submission. Automated API registration for manufacturer portals is on the V2 roadmap.
Can sales reps use it on mobile for field work — adjuster meetings, canvassing, photo documentation?
Yes. The mobile view is built for reps: their lead pipeline, adjuster meeting prep checklists, photo capture with categorization (damage, before, after, supplement evidence), and one-tap note logging.
How long does setup take for a roofing company with 4 sales reps and 2 crews?
Most roofing companies complete setup in 45–60 minutes — configure your price book, add your team with their roles, connect EagleView, and walk through agent configuration.
Is there a free trial?
Yes. 14-day free trial with full access to all 7 agents and features
Resources
Roofer AI insights
Deep dives, case studies, and playbooks for running a smarter roofer business with AI.
The next storm is already forming. Will your operation be ready?
Sterling Roofer detects the storm, deploys your canvassers, manages the insurance claim, identifies the supplement, collects the RCV holdback, and coordinates the install. You focus on the roof.