About
The AI back office
for every trade.
Sterling Crew gives 1–20 person trade businesses a team of AI agents that answer calls, send quotes, dispatch trucks, collect payments, and manage reviews — so owners can focus on the work they're great at.
The problem
Trade businesses are great at the trade. The back office is killing them.
The average electrician misses 42% of incoming calls. The average plumber has $8,000 in unpaid invoices. The average HVAC tech spends 12 hours a week on admin instead of on jobs.
Enterprise software like ServiceTitan was built for 50–500 person operations with dedicated office staff. It costs $5,000+ to implement and takes 6 weeks to go live. For a 3-person electrical shop, that's not a solution — it's a second job.
Sterling is different. We don't organize your back office. We replace it with AI agents that actually do the work.
What we believe
Built on six principles.
Trade-first
Every feature is built for the realities of running a trade business — not adapted from enterprise software.
Speed over complexity
30-minute setup. No implementation teams. No 6-week onboarding cycles.
Owner-operator mindset
We build for the person who answers calls, runs jobs, and does the books — often all in the same day.
Reliability
Your AI agents work 24/7. No sick days, no missed calls, no dropped leads.
Every trade, every market
100+ trade-specific configurations. Purpose-built workflows for each industry.
AI that does, not just organizes
Sterling doesn't help you manage work. It does the work — answering, quoting, dispatching, collecting.
Our journey
From one trade to one hundred.
Sterling Crew founded with a single mission: give every trade business an AI back office.
First 10 trades launched — Electrician, Plumber, HVAC, Roofer, and more.
50 trades live. 50+ more in development. 134+ integrations connected.
Thousands of trade businesses running on Sterling across the US, UK, Canada, and Australia.
Ready to meet your AI team?
Pick your trade. Import your business. Go live in 30 minutes.